In the past decades, we have seen translation companies grow from small regional agencies to large multinational enterprises, giving birth to the massive multiple language services provider (MMLSP). Much like the rise of the dinosaurs at the beginning of the Mesozoic Era, this phenomenon did not happen overnight.
Evolution doesn’t occur autonomously. It is shaped by changes in the environment. The evolution from contracted language professional (CLP) to MMLSP was driven by the changing demands of the customers and other external market influencers. In our example, the MMLSP represents the end result of this process and is, therefore, the most evolved, but is no more important than any other players in the industry. It may seem like the king of the jungle, but it is only one player in a delicate ecosystem that is heavily dependent on other players.
To better illustrate where the localization teams sit within the customer organization, we came up with the Nimdzi Planetary Model.
Last week we spoke about the importance of managing terminology company-wide. Once this challenge is accepted, an organization or team needs to establish some terminology management metrics.
It’s early 2020 and by now it’s not exactly news when you hear someone declaring China as a land of opportunity. Most macro- and micro-economic indicators put the country at the top (or close to the top) of any list of the most dynamic economies of the world.