Lessons in Localization: LOVOO


The Nimdzi Lessons in Localization series highlights the largest, the most innovative, the up-and-coming, and the most successful globalization programs in the world.

In today's Lesson in Localization, we look at how LOVOO does localization.

A lesson by Hannah Leske.



A veteran of the online dating world, LOVOO is best-known in German-speaking Europe — the DACH region — where it is one of the top dating apps. The app is also popular around the rest of Europe, especially in Italy, Spain, and France.

LOVOO loves love, and its ultimate goal is to help as many users as possible find the person they are looking for.


Most project management and admin tasks have been streamlined, so Jessica invests the majority of her time into understanding the ins and outs of the product.

When it comes to LOVOO’s supply chain, a team of freelance linguists wins out over LSPs.

There is no need for machine translation yet: the localization team already meets deadlines with time to spare, so they aren’t looking for alternative solutions.

Incorporating localization earlier in the design process is Jessica’s next mission.

Fast facts:

Included in this Lesson in Localization

  • Localization at LOVOO: an overview
  • Organization
  • Culture
  • Languages
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting insights

This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Jessica Grimm, Head of Localization Management at LOVOO for sharing a valuable lesson in localization.


This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Hannah Leske. If you wish to learn more, reach out to Hannah at [email protected].

13 June 2022

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