A lesson by Hannah Leske.
A veteran of the online dating world, LOVOO is best-known in German-speaking Europe — the DACH region — where it is one of the top dating apps. The app is also popular around the rest of Europe, especially in Italy, Spain, and France.
LOVOO loves love, and its ultimate goal is to help as many users as possible find the person they are looking for.
Most project management and admin tasks have been streamlined, so Jessica invests the majority of her time into understanding the ins and outs of the product.
When it comes to LOVOO’s supply chain, a team of freelance linguists wins out over LSPs.
There is no need for machine translation yet: the localization team already meets deadlines with time to spare, so they aren’t looking for alternative solutions.
Incorporating localization earlier in the design process is Jessica’s next mission.
Electronic Arts (or EA) is a name that needs little introduction — regardless of whether or not you’re a video game aficionado. EA is the publisher behind some of the best-known and most beloved gaming franchises out there, such as FIFA, Madden NFL, Battlefield and Sims. Chances are that if you have yet to play a game published by EA yourself, your child or someone you’re close to probably has.
When it comes to managing localization from the client side, the tendency is to rely on two main pillars: language support and translation technology. The standard approach in the industry is to assign these key areas to two separate parties, usually outside the organization.
Founded in Munich in 2013, Freeletics is now Europe’s #1 fitness app. Freeletics pairs each user with their own unique AI-powered coach, who creates customized training sessions for athletes of every level.
As you begin to expand your target audience to include speakers of languages other than just English, you may quickly find the road ahead of you is much rockier than you had originally anticipated. But don’t fret: creating impactful, lasting multilingual content is a long game, which requires developing the right strategy.