A lesson by Hannah Leske.
A veteran of the online dating world, LOVOO is best-known in German-speaking Europe — the DACH region — where it is one of the top dating apps. The app is also popular around the rest of Europe, especially in Italy, Spain, and France.
LOVOO loves love, and its ultimate goal is to help as many users as possible find the person they are looking for.
Most project management and admin tasks have been streamlined, so Jessica invests the majority of her time into understanding the ins and outs of the product.
When it comes to LOVOO’s supply chain, a team of freelance linguists wins out over LSPs.
There is no need for machine translation yet: the localization team already meets deadlines with time to spare, so they aren’t looking for alternative solutions.
Incorporating localization earlier in the design process is Jessica’s next mission.
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