Publication by Miguel Sepulveda.
New disciplines are continually being created as the way we do business evolves. Trends pop up. Some only for a moment, others for the long-run. Entire market niches come into being seemingly out of thin air. Although it’s not always easy to know where these trends come from or where they are headed, the truth of the matter is that they burst forth in a flurry into our daily lives, and suddenly everyone is talking about them.
UX is not the new kid on the block, but its meaning has evolved quite a bit in recent years. Today, 25 years after the coining of the term, we can define UX in a much more straightforward and simple way: UX is what the user experiences when using your app or website.
Events dedicated to localization, such as the 40th edition of Localization World held in Estoril, are a good way to take the pulse of our industry. While most of the discussions inevitably center around the usual suspects - machine translation or globalization, to name just a couple - every once in a full moon, a hidden, wholly unexpected gem makes an appearance on center stage.
The language industry is rapidly evolving and you don’t want to miss out on the latest developments. Nimdzi has created a list of 50 influencers in the Localization industry based on a variety of criteria and active engagement on social media. The 50 candidates included in the ranking are all professionals with proven experience in translation, localization, and globalization.
After a slow entry into the language technology space, India promises an interesting journey moving forward, as user preferences increasingly lean towards native language content.