Publication by Miguel Sepulveda.
New disciplines are continually being created as the way we do business evolves. Trends pop up. Some only for a moment, others for the long-run. Entire market niches come into being seemingly out of thin air. Although it’s not always easy to know where these trends come from or where they are headed, the truth of the matter is that they burst forth in a flurry into our daily lives, and suddenly everyone is talking about them.
UX is not the new kid on the block, but its meaning has evolved quite a bit in recent years. Today, 25 years after the coining of the term, we can define UX in a much more straightforward and simple way: UX is what the user experiences when using your app or website.
In part 1 of our series on user experience (UX) we explored what UX is and why it is important. In this second part we will focus on how culture, language and design come together to deliver a great user experience.
Events dedicated to localization, such as the 40th edition of Localization World held in Estoril, are a good way to take the pulse of our industry. While most of the discussions inevitably center around the usual suspects - machine translation or globalization, to name just a couple - every once in a full moon, a hidden, wholly unexpected gem makes an appearance on center stage.
Dennemeyer is one of the heavyweights of the IP landscape. The company was founded almost 60 years ago in Luxembourg but has since grown to have offices in over 20 countries across six continents, offering worldwide representation to clients regardless of their language and time zone.
There are several methods that can be used for assessing an organization’s performance. These typically focus on highlighting the company’s internal resources, strengths, competitive advantages, as well as its weaknesses. Examples of internal analysis tools used for such purposes include gap analysis, strategy evaluation, SWOT analysis and the McKinsey 7S Framework. In In other words, internal analysis reveals where an organization excels, what it is good at and where it needs improvement. In any business, there may be many different scenarios that warrant conducting an internal analysis.