A lesson by Hannah Leske.
Physical purchases and online downloads used to be the most popular ways to access music. Then, in 2006, two tech gurus from Sweden saw an opportunity to change the lives of music lovers forever, and the rest is history.
Spotify provides a platform for users to stream music, podcasts, and even videos from their mobile or desktop devices. Basic features are available for free, and a paid premium option exists for those who want the full experience.
Now the most popular music streaming app in the world, ahead of competitors such as Pandora and Apple Music, Spotify is a household name in over 90 countries and has 365 million active users every month. The company has also just completed an ambitious expansion into an additional 85 countries, which it expects will double the size of its global community by the end of 2021.
With such a focus on worldwide opportunities, it’s no wonder that the company takes localization seriously. Nimdzi spoke to Spotify’s localization manager, Martiño Prada Díaz, about the company’s localization program and its impact on Spotify’s global audiences.
A wide global reach that almost doubled within a single year, thanks to one mighty localization effort.
Looking inward, not outward: The localization team focuses its effort on educating and helping internal stakeholders, trusting that this will naturally flow into vendor success.
A new, simpler supply chain that relies on just two vendors with their own distinct responsibilities.
Bringing localization evangelization in on day one: Martiño hopes to increase awareness of the localization program by introducing training about localization best practices in the earliest onboarding stages.
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LELO is one of the world’s top designers of intimate lifestyle products and its sister company, Intimina, offers products and services which are focused on intimate female health.
On October 11, 2022, Google announced the launch of a new AI-powered cloud service called Translation Hub. The announcement instantly made waves in the language services industry and beyond, so Nimdzi took a closer look to see what’s really behind the new offering from the tech giant.