A lesson by Hannah Leske.
Physical purchases and online downloads used to be the most popular ways to access music. Then, in 2006, two tech gurus from Sweden saw an opportunity to change the lives of music lovers forever, and the rest is history.
Spotify provides a platform for users to stream music, podcasts, and even videos from their mobile or desktop devices. Basic features are available for free, and a paid premium option exists for those who want the full experience.
Now the most popular music streaming app in the world, ahead of competitors such as Pandora and Apple Music, Spotify is a household name in over 90 countries and has 365 million active users every month. The company has also just completed an ambitious expansion into an additional 85 countries, which it expects will double the size of its global community by the end of 2021.
With such a focus on worldwide opportunities, it’s no wonder that the company takes localization seriously. Nimdzi spoke to Spotify’s localization manager, Martiño Prada Díaz, about the company’s localization program and its impact on Spotify’s global audiences.
A wide global reach that almost doubled within a single year, thanks to one mighty localization effort.
Looking inward, not outward: The localization team focuses its effort on educating and helping internal stakeholders, trusting that this will naturally flow into vendor success.
A new, simpler supply chain that relies on just two vendors with their own distinct responsibilities.
Bringing localization evangelization in on day one: Martiño hopes to increase awareness of the localization program by introducing training about localization best practices in the earliest onboarding stages.
Founded in San Francisco in 2006, Eventbrite is an online ticketing platform that supports all events, from free community rallies to music festivals and seminars.
Data-driven decision-making is the process of making organizational and strategic decisions based on actual objective data instead of on intuition or observations. Today, every company in every industry aims to minimize the likelihood of business decisions going awry. Data is usually the answer.
Philips is a Dutch multinational health technology company with a long history. Founded over 100 years ago, in 1891, Philips is focused on improving people's health and well-being and enabling better health outcomes for their users.