Lessons in Localization: Salesforce

The Nimdzi Lessons in Localization series highlights the largest, most innovative, and most successful globalization programs in the world.

In today's Lesson in Localization, we look at how Salesforce does localization.

A lesson by Hannah Leske

About Salesforce

Salesforce is, undoubtedly, a name familiar to anyone working in a business-to-consumer company. The cloud-based software company, headquartered in San Francisco, California, provides customer relationship management (CRM) software as a service and also provides enterprise applications focused on customer service, marketing automation, ecommerce, analytics, and application development. A successful platform in its own right, Salesforce is also the parent company of the likes of Slack Technologies, Tableau Software, MuleSoft, and Acumen Solutions, which have been acquired over recent years.



A team culture that everyone is proud of: Salesforce was recently voted one of the best companies to work for.


Embracing constant change: Salesforce teams must regularly adjust to changes, as new products are constantly being released and other products are being brought on through acquisitions. New teams are aligned with the Salesforce processes over time.


What better way to test your product than to use it every day? Salesforce uses its own technology and apps in their own day-to-day operations

Fast facts


Included in this lesson in localization

  • Localization at Salesforce: an overview
  • Organization
  • Languages
  • Project and process management
  • Supply chain
  • Quality
  • Technology
  • Interesting Insights

This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Cornelia Sittel, Director of Localization at Salesforce for sharing a valuable lesson in localization.


Special thanks to Kanae Standard, Localization Lead at Salesforce for sharing a valuable lesson in localization.

Hannah Leske Nimdzi Insights

This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Hannah Leske. If you wish to learn more, reach out to Hannah at [email protected].

21 February 2022

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