Report written by Valeria Nanni.
Quality, quality, quality — it seems we’re always talking about quality in the localization industry, and rightfully so. Everyone agrees that it’s of paramount importance to brand perception, user trust, and ultimately, conversion rates. But how do we define quality and, more importantly, quantify it?
Sounds great, right? Well, it's easier said than done, especially when everyone seems to have an opinion on what’s right and what’s wrong. But there is one voice that speaks louder than all others that you can hold as an ace up your sleeve — the voice of your users.
So how do you reach out to users to understand what they think of your localized products?
Based in Berlin, GetYourGuide is a travel company that provides an online marketplace where travelers can discover and book unique experiences all around the world. The convenient and reliable platform has activities and tours to suit all preferences, budgets, and destinations.
5 June 2023
Sport plays an increasingly important role in people's daily lives. It is a central part of culture, society, health, and happiness. Founded almost a century ago in Herzogenaurauch, Germany, adidas has grown to be one of the most well-known sports brands in the world since then.Â
1 May 2023
As the localization industry continues to grow and evolve, it is crucial for leaders in the field to stay up-to-date with the latest trends and innovations. To gain insight into where these leaders are investing their time in 2023, Nimdzi conducted a survey and has compiled the results. In our survey, Nimdzi asked localization professionals to list the focus areas and challenges they anticipate for 2023.