Publication by Belén Agulló García.
Instructional videos are a big deal. When was the last time that you went to YouTube to watch a video on how that smartphone or that car or that fancy vacuum cleaner worked before deciding on buying it? Or comparing different brands to see which one spoke to you the most? We bet it wasn’t that long ago!
This is not surprising. Instructional videos are much more effective and to the point than long and complex manuals. Consumers prefer to watch a short video that helps them quickly understand how the product works. Instructional videos are also a great way to promote and market a brand. A commercial ad doesn’t usually show how the product works, but tries to tell a story to connect with the buyers. That’s great, but it doesn’t tell you how to properly clean your coffee machine.
It is a given nowadays that when organizations expand internationally or consolidate their existing global presence, they need to invest in localization. This does not simply mean linguistic resources but also technological investments that contribute to translation productivity among other efficiencies.
The “Languages & The Media” conference is an international conference focused on audiovisual language transfer in the media. This year, the event took place from November 7-9, 2022, and Nimdzi’s analysts joined the conversation to bring you the latest and greatest information and trends from the vibrant field of media localization.
On October 17, 2022, TransPerfect announced the acquisition of Hiventy, a prominent media localization company based in France and no small fish in the global market for subtitling and dubbing services.