Publication by Belén Agulló García.
Instructional videos are a big deal. When was the last time that you went to YouTube to watch a video on how that smartphone or that car or that fancy vacuum cleaner worked before deciding on buying it? Or comparing different brands to see which one spoke to you the most? We bet it wasn’t that long ago!
This is not surprising. Instructional videos are much more effective and to the point than long and complex manuals. Consumers prefer to watch a short video that helps them quickly understand how the product works. Instructional videos are also a great way to promote and market a brand. A commercial ad doesn’t usually show how the product works, but tries to tell a story to connect with the buyers. That’s great, but it doesn’t tell you how to properly clean your coffee machine.
The Nimdzi Language Technology Atlas maps over 800 different technology solutions across a number of key product categories. The report highlights trends and things to watch out for. This is the only map you will ever need to navigate your way across the language technology landscape.
Four years since our original article on internationalization was published, questions about what internationalization is (and isn’t) and why it matters in modern software development still arise quite often.