Publication by Belén Agulló García.
Instructional videos are a big deal. When was the last time that you went to YouTube to watch a video on how that smartphone or that car or that fancy vacuum cleaner worked before deciding on buying it? Or comparing different brands to see which one spoke to you the most? We bet it wasn’t that long ago!
This is not surprising. Instructional videos are much more effective and to the point than long and complex manuals. Consumers prefer to watch a short video that helps them quickly understand how the product works. Instructional videos are also a great way to promote and market a brand. A commercial ad doesn’t usually show how the product works, but tries to tell a story to connect with the buyers. That’s great, but it doesn’t tell you how to properly clean your coffee machine.
Increasingly, companies around the world (and not just the media and entertainment giants) are producing video content to connect with their audiences and offer even more added value to their customers.
Data-driven decision-making is the process of making organizational and strategic decisions based on actual objective data instead of on intuition or observations. Today, every company in every industry aims to minimize the likelihood of business decisions going awry. Data is usually the answer.
When choosing a translation provider there are many factors to consider, such as the level of quality, turnaround times, human vs machine translation, pricing, specialization, and much, much more. But there is more at stake than just getting the best product on the market. One of the most important factors when choosing a language service provider (LSP) to partner with is to make sure their data security measures are air tight.