Publication by Belén Agulló García.
Instructional videos are a big deal. When was the last time that you went to YouTube to watch a video on how that smartphone or that car or that fancy vacuum cleaner worked before deciding on buying it? Or comparing different brands to see which one spoke to you the most? We bet it wasn’t that long ago!
This is not surprising. Instructional videos are much more effective and to the point than long and complex manuals. Consumers prefer to watch a short video that helps them quickly understand how the product works. Instructional videos are also a great way to promote and market a brand. A commercial ad doesn’t usually show how the product works, but tries to tell a story to connect with the buyers. That’s great, but it doesn’t tell you how to properly clean your coffee machine.
On June 10, 2020, we published our Nimdzi Language Technology Atlas, the comprehensive resource that maps hundreds of language technology solutions from all around the world. Two months later, after receiving and reviewing feedback from more than three dozen companies who submitted requests to add new tools or change their categorization, we released an update to the infographic on August 27.
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On August 21 and 22, 280 participants from 16 countries met for the 11th Translation Forum Russia. The conference has been held annually for over a decade, but for the first time it switched to online. Fortunately, the new format didn’t put a damper on the TFR’s usual heated discussions, provocative presentations, and innovative ideas.
Fujitsu is a well-established Japanese information and communication technology company with a global footprint. With Global Delivery Centers (GDCs) in eight countries around the world, the company provides services to over 180 countries and regions, operates in over 40 languages, and helps customers achieve global success.