Publication by Belén Agulló García.
Instructional videos are a big deal. When was the last time that you went to YouTube to watch a video on how that smartphone or that car or that fancy vacuum cleaner worked before deciding on buying it? Or comparing different brands to see which one spoke to you the most? We bet it wasn’t that long ago!
This is not surprising. Instructional videos are much more effective and to the point than long and complex manuals. Consumers prefer to watch a short video that helps them quickly understand how the product works. Instructional videos are also a great way to promote and market a brand. A commercial ad doesn’t usually show how the product works, but tries to tell a story to connect with the buyers. That’s great, but it doesn’t tell you how to properly clean your coffee machine.
Report by Laszlo K Varga. State of the language industry in 2023 2023 will go down in the books as the year of AI uncertainties in the language industry. AI's impact on the job market has sparked endless debates and speculation, however, the broader economic landscape tells a more nuanced story. Despite the unsettling wave of […]
Nimdzi explores the Translation Business Management System (TBMS) market, highlighting trends in 2024. With over 40 solutions, LSPs seek alternatives to established leaders. Nimdzi's hands-on evaluation provides a snapshot of the evolving TBMS landscape, guiding developers and businesses in assessing software potential.
Based on data Nimdzi has collected around the translation management systems (TMS) market over the past decade, we have compiled the first public version of our TMS Compass. We have supplemented the data with the cumulative knowledge and experience of our experts who work with a variety of TMS products on a daily basis.