Publication by Belén Agulló García.
Instructional videos are a big deal. When was the last time that you went to YouTube to watch a video on how that smartphone or that car or that fancy vacuum cleaner worked before deciding on buying it? Or comparing different brands to see which one spoke to you the most? We bet it wasn’t that long ago!
This is not surprising. Instructional videos are much more effective and to the point than long and complex manuals. Consumers prefer to watch a short video that helps them quickly understand how the product works. Instructional videos are also a great way to promote and market a brand. A commercial ad doesn’t usually show how the product works, but tries to tell a story to connect with the buyers. That’s great, but it doesn’t tell you how to properly clean your coffee machine.
Webinar: At our company, meetings and planning follow the WIG (Wildly Important Goals) methodology. Why do we love it so much, and why are business executives implementing this methodology across companies?
With a pandemic raging across the globe neither subtitling nor in-person recording was a viable option. Studios set their sights on building a remote recording framework. However, as the need for remote recording became more apparent, so too did the challenges that implementing it would pose.
In this report, we will discuss the tools and processes that have helped fuel a multilingual revolution in remote recording for the entertainment industry.