Publication by Belén Agulló García.
Instructional videos are a big deal. When was the last time that you went to YouTube to watch a video on how that smartphone or that car or that fancy vacuum cleaner worked before deciding on buying it? Or comparing different brands to see which one spoke to you the most? We bet it wasn’t that long ago!
This is not surprising. Instructional videos are much more effective and to the point than long and complex manuals. Consumers prefer to watch a short video that helps them quickly understand how the product works. Instructional videos are also a great way to promote and market a brand. A commercial ad doesn’t usually show how the product works, but tries to tell a story to connect with the buyers. That’s great, but it doesn’t tell you how to properly clean your coffee machine.
International growth sooner or later becomes an objective for many companies, regardless of the sector they operate in or the product they offer. International growth cannot properly be supported nor sustained without adopting a solid localization strategy, however. But there’s one vitally important component to any expansion strategy that is quite often forgotten: pricing
With new websites being created every day and with the ever-increasing demand for multilingual content online, translation proxy has become quite popular. It helps dynamically translate website content on the fly, so that end-users gain access to a website in the desired language in real time.
The gaming industry accounts for 26% of total revenue in the media industry and it is projected to increase to USD 196 billion by 2022. The purpose of this report is to provide a comprehensive picture of the total addressable market (TAM) for multilingual user-generated content (UGC) for player support in the gaming industry.