A lesson by Hannah Leske.
Founded in San Francisco in 2006, Eventbrite is an online ticketing platform that supports all events, from free community rallies to music festivals and seminars. Anyone can use the platform to search for events that pique their interest or even host their own functions. Eventbrite even offers analytics and reports so that organizers can track where their marketing efforts are best directed.
While 2020 was perhaps not the year of face-to-face interaction, the advent of new initiatives such as online-only events proved that the industry isn’t going away. Eventbrite hopes to make its product available worldwide so that people everywhere can benefit from the experiences they facilitate.
A well-respected and highly valued localization program that is considered one of the foundational pillars of the company.
Localization for internal memos, not just for user-facing content.
Appreciation for collaboration opportunities within the wider localization community to share knowledge and experiences.
Ah, sales... It’s equal parts black magic, sweat and tears, logic, with a bit of luck sprinkled in to make things interesting (and unpredictable). Sales is a process, however, albeit one that is far from straightforward to grasp without proper training.
Data-driven decision-making is the process of making organizational and strategic decisions based on actual objective data instead of on intuition or observations. Today, every company in every industry aims to minimize the likelihood of business decisions going awry. Data is usually the answer.
Physical purchases and online downloads used to be the most popular ways to access music. Then, in 2006, two tech gurus from Sweden saw an opportunity to change the lives of music lovers forever, and the rest is history.