The Nimdzi Lessons in Localization series highlights the largest, most innovative, and most successful globalization programs in the world.
A lesson by Hannah Leske.
About Eventbrite
Founded in San Francisco in 2006, Eventbrite is an online ticketing platform that supports all events, from free community rallies to music festivals and seminars. Anyone can use the platform to search for events that pique their interest or even host their own functions. Eventbrite even offers analytics and reports so that organizers can track where their marketing efforts are best directed.
While 2020 was perhaps not the year of face-to-face interaction, the advent of new initiatives such as online-only events proved that the industry isn’t going away. Eventbrite hopes to make its product available worldwide so that people everywhere can benefit from the experiences they facilitate.
TL;DR
A well-respected and highly valued localization program that is considered one of the foundational pillars of the company.
Localization for internal memos, not just for user-facing content.
Appreciation for collaboration opportunities within the wider localization community to share knowledge and experiences.
Fast facts:
Included in this lesson in localization
- Localization at Eventbrite: an overview
- Organization
- Culture
- Languages
- Project and process management
- Supply chain
- Quality control
- Technology
- Interesting insights
This has been a preview. The full report can be accessed online by Nimdzi Partners.
Who should we feature next?
Special thanks to Veronica Di Martino, Senior Localization Program Manager at Eventbrite for sharing a valuable lesson in localization.
Special thanks to Sonia Melisa Piccinetti Le Donne, Senior Localization Program Manager at Eventbrite for sharing a valuable lesson in localization.
Special thanks to Patrick McLoughlin, Manager of Localization at Eventbrite for sharing a valuable lesson in localization.
This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Hannah Leske. If you wish to learn more, reach out to Hannah at [email protected].
