Lessons in Localization: Eventbrite

Electronic Arts (or EA) is a name that needs little introduction — regardless of whether or not you’re a video game aficionado. EA is the publisher behind some of the best-known and most beloved gaming franchises out there, such as FIFA, Madden NFL, Battlefield and Sims. Chances are that if you have yet to play a game published by EA yourself, your child or someone you’re close to probably has.

When it comes to managing localization from the client side, the tendency is to rely on two main pillars: language support and translation technology. The standard approach in the industry is to assign these key areas to two separate parties, usually outside the organization.

Founded in Munich in 2013, Freeletics is now Europe’s #1 fitness app. Freeletics pairs each user with their own unique AI-powered coach, who creates customized training sessions for athletes of every level.

As you begin to expand your target audience to include speakers of languages other than just English, you may quickly find the road ahead of you is much rockier than you had originally anticipated. But don’t fret: creating impactful, lasting multilingual content is a long game, which requires developing the right strategy.