A lesson by Hannah Leske.
Founded in San Francisco in 2006, Eventbrite is an online ticketing platform that supports all events, from free community rallies to music festivals and seminars. Anyone can use the platform to search for events that pique their interest or even host their own functions. Eventbrite even offers analytics and reports so that organizers can track where their marketing efforts are best directed.
While 2020 was perhaps not the year of face-to-face interaction, the advent of new initiatives such as online-only events proved that the industry isn’t going away. Eventbrite hopes to make its product available worldwide so that people everywhere can benefit from the experiences they facilitate.
A well-respected and highly valued localization program that is considered one of the foundational pillars of the company.
Localization for internal memos, not just for user-facing content.
Appreciation for collaboration opportunities within the wider localization community to share knowledge and experiences.
Electronic Arts (or EA) is a name that needs little introduction — regardless of whether or not you’re a video game aficionado. EA is the publisher behind some of the best-known and most beloved gaming franchises out there, such as FIFA, Madden NFL, Battlefield and Sims. Chances are that if you have yet to play a game published by EA yourself, your child or someone you’re close to probably has.
When it comes to managing localization from the client side, the tendency is to rely on two main pillars: language support and translation technology. The standard approach in the industry is to assign these key areas to two separate parties, usually outside the organization.
Founded in Munich in 2013, Freeletics is now Europe’s #1 fitness app. Freeletics pairs each user with their own unique AI-powered coach, who creates customized training sessions for athletes of every level.
As you begin to expand your target audience to include speakers of languages other than just English, you may quickly find the road ahead of you is much rockier than you had originally anticipated. But don’t fret: creating impactful, lasting multilingual content is a long game, which requires developing the right strategy.