A lesson by Hannah Leske.
Founded in San Francisco in 2006, Eventbrite is an online ticketing platform that supports all events, from free community rallies to music festivals and seminars. Anyone can use the platform to search for events that pique their interest or even host their own functions. Eventbrite even offers analytics and reports so that organizers can track where their marketing efforts are best directed.
While 2020 was perhaps not the year of face-to-face interaction, the advent of new initiatives such as online-only events proved that the industry isn’t going away. Eventbrite hopes to make its product available worldwide so that people everywhere can benefit from the experiences they facilitate.
A well-respected and highly valued localization program that is considered one of the foundational pillars of the company.
Localization for internal memos, not just for user-facing content.
Appreciation for collaboration opportunities within the wider localization community to share knowledge and experiences.
Dennemeyer is one of the heavyweights of the IP landscape. The company was founded almost 60 years ago in Luxembourg but has since grown to have offices in over 20 countries across six continents, offering worldwide representation to clients regardless of their language and time zone.
There are several methods that can be used for assessing an organization’s performance. These typically focus on highlighting the company’s internal resources, strengths, competitive advantages, as well as its weaknesses. Examples of internal analysis tools used for such purposes include gap analysis, strategy evaluation, SWOT analysis and the McKinsey 7S Framework. In In other words, internal analysis reveals where an organization excels, what it is good at and where it needs improvement. In any business, there may be many different scenarios that warrant conducting an internal analysis.
As a localization or global marketing team, sooner or later you’re going to be faced with the question of what international markets to focus on. Knowing what countries to launch your digital product in initially and how to enter those markets is something that requires focus, a well-defined strategy and serious consideration.