Lessons in Localization: Eventbrite

The Nimdzi Lessons in Localization series highlights the largest, most innovative, and most successful globalization programs in the world.

In today's Lesson in Localization, we look at how Eventbrite does localization.

A lesson by Hannah Leske.

About Eventbrite

Founded in San Francisco in 2006, Eventbrite is an online ticketing platform that supports all events, from free community rallies to music festivals and seminars. Anyone can use the platform to search for events that pique their interest or even host their own functions. Eventbrite even offers analytics and reports so that organizers can track where their marketing efforts are best directed.

While 2020 was perhaps not the year of face-to-face interaction, the advent of new initiatives such as online-only events proved that the industry isn’t going away. Eventbrite hopes to make its product available worldwide so that people everywhere can benefit from the experiences they facilitate. 


A well-respected and highly valued localization program that is considered one of the foundational pillars of the company. 

Localization for internal memos, not just for user-facing content.

Appreciation for collaboration opportunities within the wider localization community to share knowledge and experiences.

Fast facts:

Included in this lesson in localization

  • Localization at Eventbrite: an overview
  • Organization
  • Culture
  • Languages
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting insights

This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Veronica Di Martino, Senior Localization Program Manager at Eventbrite for sharing a valuable lesson in localization.


Special thanks to Sonia Melisa Piccinetti Le Donne, Senior Localization Program Manager at Eventbrite for sharing a valuable lesson in localization.


Special thanks to Patrick McLoughlin, Manager of Localization at Eventbrite for sharing a valuable lesson in localization.

Hannah Leske Nimdzi Insights

This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Hannah Leske. If you wish to learn more, reach out to Hannah at hannah@nimdzi.com.


30 August 2021

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