A lesson by Hannah Leske.
Launched in 2013, Canva is best known for its online graphic design and publishing platform. The baseline product can be used to create posters, presentations, logos, social media posts, resumes, videos, and more — and is free for absolutely anyone and everyone to use. Paid subscription options also exist for those who want to take advantage of more robust, premium features.
Canva has released other products over the years, such as Canva Enterprise, and, most recently, Canva for Education.
The company combines its savvy business know-how with a powerful desire to positively impact the world. The latter is evident in initiatives like Canva for Nonprofits, which makes Canva’s premium features available for free to all eligible not-for-profit organizations, or Canva for Education, which makes Canva’s premium features available for free to teachers and students enabling them to collaborate in the classroom environment.
The localization team is outward-focused: Experts are integrated into other Canva teams and invested in helping those departments meet their individual localization goals.
The team culture can be described in one word: Collaboration.
A new user feedback survey has just been released: The team is looking to collect localization-specific feedback from its users on how the product looks and feels in various languages.
Hyperlocalization is the talk of the town at Canva: Team leaders, Rachel and Michael, are intent on creating a truly personalized user experience!
As you begin to expand your target audience to include speakers of languages other than just English, you may quickly find the road ahead of you is much rockier than you had originally anticipated. But don’t fret: creating impactful, lasting multilingual content is a long game, which requires developing the right strategy.
A veteran of the online dating world, LOVOO is best-known in German-speaking Europe — the DACH region — where it is one of the top dating apps. The app is also popular around the rest of Europe, especially in Italy, Spain, and France.
13 June 2022
As one of the world’s first action camera manufacturers, GoPro created a category-defining product for capturing and sharing immersive and exciting videos and photos. GoPro owners hail from all over the globe. The company offers official shipping to 70 countries, and repair services are available in nearly half of these.
1 June 2022
Deep down, every business person in the world knows it: localizing a company’s content and products can boost revenue — enormously. But how can globalization experts persuade the C-suite — and other stakeholders — to greenlight a localization program? In other words, how do you pitch a localization program? Answer: you create a business case.