Lessons in Localization: Canva

The Nimdzi Lessons in Localization series highlights the largest, most innovative, and most successful globalization programs in the world.

In today's Lesson in Localization, we look at how Canva does localization.

A lesson by Hannah Leske.

About Canva

Launched in 2013, Canva is best known for its online graphic design and publishing platform. The baseline product can be used to create posters, presentations, logos, social media posts, resumes, videos, and more — and is free for absolutely anyone and everyone to use. Paid subscription options also exist for those who want to take advantage of more robust, premium features.

Canva has released other products over the years, such as Canva Enterprise, and, most recently, Canva for Education.  

The company combines its savvy business know-how with a powerful desire to positively impact the world. The latter is evident in initiatives like Canva for Nonprofits, which makes Canva’s premium features available for free to all eligible not-for-profit organizations, or Canva for Education, which makes Canva’s premium features available for free to teachers and students enabling them to collaborate in the classroom environment. 


The localization team is outward-focused: Experts are integrated into other Canva teams and invested in helping those departments meet their individual localization goals.

The team culture can be described in one word: Collaboration.

A new user feedback survey has just been released: The team is looking to collect localization-specific feedback from its users on how the product looks and feels in various languages.

Hyperlocalization is the talk of the town at Canva: Team leaders, Rachel and Michael, are intent on creating a truly personalized user experience!

Fast facts:

Included in this lesson in localization

  • Localization at Canva: an overview
  • Organization
  • Culture
  • Languages
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting initiatives

This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Michael Levot, Localization Program Lead at Canva for sharing a valuable lesson in localization.

Special thanks to Rachel Carruthers, Head of Internationalisation & Localisation at Canva for sharing a valuable lesson in localization.

Hannah Leske Nimdzi Insights

This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Hannah Leske. If you wish to learn more, reach out to Hannah at [email protected].

19 July 2021

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