A lesson by Hannah Leske.
Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.
In 2021, Adjust was acquired by AppLovin, a leading marketing software company providing developers with a powerful, integrated set of solutions to grow their mobile apps.
The company has 16 offices around the world and is trusted by over 50,000 apps, including the likes of Rakuten Viber, Runtastic, BlaBlaCar, and Monzo.
Adjust has had some exciting changes in 2021 — most significantly joining forces with AppLovin. The company also refreshed its brand with a new look and feel. Of course, the Localization team has played an integral role in these changes, from creating six new regional microsites to localizing messaging and marketing materials in 14 languages. If one thing seems to be true, it’s that the increased workload has given the team greater license to think even bigger and take localization to the next level.
A highly valued localization team: Key stakeholders appreciate the importance of the localization program and are invested in the processes and outcomes.
Close collaboration: The small internal team works closely with both internal product and marketing teams, as well as a close-knit team of freelance experts.
Human translation only, for now: The highly complex product and content means that machine translation has not yet been incorporated into the localization processes, and this is not expected to change within the coming year.
Are your beautifully complex localization workflows keeping you awake at night? Do you feel like they’re controlling you more than you’re controlling them? Look no further! Worry no more! We have a cool, no-frills exercise to help you make them work for you.
Whether you’ve only recently engaged with an external localization partner or you’ve been working together for years, chances are your teams have never met or haven’t done so in a very long time! As COVID restrictions ease and the world opens up again, in-person meetings and business trips are finally resuming, allowing for real face-to-face time.
Founded in 2007, Trustpilot is an online review platform where consumers can share reviews about businesses from which they’ve acquired a product or service. Trustpilot reviews help consumers shop with confidence while delivering insights to businesses so they can improve the experiences they offer.
When your localization workflows aren’t as automated as you’d like them to be and you’re struggling to make processes more streamlined, it’s likely that your first instinct is to look around to see what other tools are out there to solve the challenges you’re facing. But before jumping into a new purchase, ask yourself if a new tool is really what you need or if there’s a way you can optimize your existing setup to get the results you want to achieve.