A lesson by Hannah Leske.
Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.
In 2021, Adjust was acquired by AppLovin, a leading marketing software company providing developers with a powerful, integrated set of solutions to grow their mobile apps.
The company has 16 offices around the world and is trusted by over 50,000 apps, including the likes of Rakuten Viber, Runtastic, BlaBlaCar, and Monzo.
Adjust has had some exciting changes in 2021 — most significantly joining forces with AppLovin. The company also refreshed its brand with a new look and feel. Of course, the Localization team has played an integral role in these changes, from creating six new regional microsites to localizing messaging and marketing materials in 14 languages. If one thing seems to be true, it’s that the increased workload has given the team greater license to think even bigger and take localization to the next level.
A highly valued localization team: Key stakeholders appreciate the importance of the localization program and are invested in the processes and outcomes.
Close collaboration: The small internal team works closely with both internal product and marketing teams, as well as a close-knit team of freelance experts.
Human translation only, for now: The highly complex product and content means that machine translation has not yet been incorporated into the localization processes, and this is not expected to change within the coming year.
Founded in 2014, Bitso was Mexico’s first cryptocurrency exchange, facilitating the transfer of Bitcoin, pesos, and US dollars. The company now handles an additional 28 cryptocurrencies and is growing rapidly: after amassing one million users over six years, Bitso has quadrupled its member base within the past 24 months. In addition to its popularity in Mexico, the company operates in Argentina, Brazil, and El Salvador, and is planning to launch in Columbia within the next month.
18 April 2022
Slack is where the future works — an ambitious headline from a company that has been making waves redefining how we communicate at work. Now part of the Salesforce family, Slack certainly isn’t afraid of taking on big ideas. Restructuring your work life. Simplifying teamwork. Allowing users to focus on what truly matters. Pushing the envelope when it comes to localization.
4 April 2022
Thinking of expanding your business in Europe? Here are a few things you need to know.
Salesforce is a cloud-based software company, which provides customer relationship management (CRM) software as a service and also provides enterprise applications focused on customer service, marketing automation, ecommerce, analytics, and application development.
21 February 2022