A lesson by Hannah Leske.
Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.
In 2021, Adjust was acquired by AppLovin, a leading marketing software company providing developers with a powerful, integrated set of solutions to grow their mobile apps.
The company has 16 offices around the world and is trusted by over 50,000 apps, including the likes of Rakuten Viber, Runtastic, BlaBlaCar, and Monzo.
Adjust has had some exciting changes in 2021 — most significantly joining forces with AppLovin. The company also refreshed its brand with a new look and feel. Of course, the Localization team has played an integral role in these changes, from creating six new regional microsites to localizing messaging and marketing materials in 14 languages. If one thing seems to be true, it’s that the increased workload has given the team greater license to think even bigger and take localization to the next level.
A highly valued localization team: Key stakeholders appreciate the importance of the localization program and are invested in the processes and outcomes.
Close collaboration: The small internal team works closely with both internal product and marketing teams, as well as a close-knit team of freelance experts.
Human translation only, for now: The highly complex product and content means that machine translation has not yet been incorporated into the localization processes, and this is not expected to change within the coming year.
A localization audit is a comprehensive, systematic analysis of a company’s localization processes, dependencies and workflows, its supply chain, and technology stack.
The Investment community is focused on the language services industry for good reason — and you should be too. While any investment has both opportunities and risks, financial returns in the language space have delivered consistent growth, profitability and cash year over year.
Launched in 2013, Canva is best known for its online graphic design and publishing platform. The baseline product can be used to create posters, presentations, logos, social media posts, resumes, videos, and more — and is free for absolutely anyone and everyone to use.