A lesson by Hannah Leske.
Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.
In 2021, Adjust was acquired by AppLovin, a leading marketing software company providing developers with a powerful, integrated set of solutions to grow their mobile apps.
The company has 16 offices around the world and is trusted by over 50,000 apps, including the likes of Rakuten Viber, Runtastic, BlaBlaCar, and Monzo.
Adjust has had some exciting changes in 2021 — most significantly joining forces with AppLovin. The company also refreshed its brand with a new look and feel. Of course, the Localization team has played an integral role in these changes, from creating six new regional microsites to localizing messaging and marketing materials in 14 languages. If one thing seems to be true, it’s that the increased workload has given the team greater license to think even bigger and take localization to the next level.
A highly valued localization team: Key stakeholders appreciate the importance of the localization program and are invested in the processes and outcomes.
Close collaboration: The small internal team works closely with both internal product and marketing teams, as well as a close-knit team of freelance experts.
Human translation only, for now: The highly complex product and content means that machine translation has not yet been incorporated into the localization processes, and this is not expected to change within the coming year.
Ah, sales... It’s equal parts black magic, sweat and tears, logic, with a bit of luck sprinkled in to make things interesting (and unpredictable). Sales is a process, however, albeit one that is far from straightforward to grasp without proper training.
Founded in San Francisco in 2006, Eventbrite is an online ticketing platform that supports all events, from free community rallies to music festivals and seminars.
Data-driven decision-making is the process of making organizational and strategic decisions based on actual objective data instead of on intuition or observations. Today, every company in every industry aims to minimize the likelihood of business decisions going awry. Data is usually the answer.