Today's discussion
Today we talk about local content creation v.s. transcreation. We will cover the basics, like what is local content creation. We will discuss some of the variables that help determine if local content creation is beneficial, like type of content, industry and how "technical" the content is, available content creation resources, budgets, purpose of content. And hopefully, we will also discuss what "beneficial" means too…
Our guest today is Robert Rogge
CEO @Zingword "Made for translators first," former Marketing @Wordbee, former agency owner, jack-of-all-trades sort of guy. Equal parts Marketing, Product Management, Vision, and Finance.
About Nimdzi LIVE!
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time. If you have suggestions for new topics or guests, or would like to be a guest yourself, please reach out to our producers at [email protected] to pitch your idea.
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