Today we talk about local content creation v.s. transcreation. We will cover the basics, like what is local content creation. We will discuss some of the variables that help determine if local content creation is beneficial, like type of content, industry and how "technical" the content is, available content creation resources, budgets, purpose of content. And hopefully, we will also discuss what "beneficial" means too…
CEO @Zingword "Made for translators first," former Marketing @Wordbee, former agency owner, jack-of-all-trades sort of guy. Equal parts Marketing, Product Management, Vision, and Finance.
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time. If you have suggestions for new topics or guests, or would like to be a guest yourself, please reach out to our producers at [email protected] to pitch your idea.
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Introduction On May 30th, Nimdzi Insights hosted a panel discussion with i18n experts on current and future internationalization best practices. The discussionwas a valuable event held to shed light on the evolving landscape of i18n and provide insights into its importance, challenges, and best practices. The event featured prominent panelists with extensive experience in i18n, […]
The language services industry is undergoing a profound transformation with the emergence of cutting-edge technologies such as ChatGPT and large language models (LLMs). These powerful language generation models have captivated the attention of businesses and language professionals alike, offering exciting possibilities for translation, localization, and content creation.
Global companies want to reach their users with a personalized, and understandable message that hits home and appeals to the users’ sensibilities. AI is the most effective way to achieve such a degree of personalization at scale. A recent whitepaper from Pactera Edge, "AI localization: creating user experiences worth remembering", highlights how AI is used […]