A lesson by Martin Hickey.
Founded in 2007, Trustpilot is an online review platform where consumers can share reviews about businesses from which they’ve acquired a product or service. Trustpilot reviews help consumers shop with confidence while delivering insights to businesses so they can improve the experiences they offer. Trustpilot’s mission is to create an independent currency of trust while bringing consumers and businesses closer together.
With 120M+ reviews along with a ranking in the top one percent of most popular websites by Alexa, Trustpilot is one of the leading digital review platforms in the world.
For this Lesson in Localization, Nimdzi spoke with Ida Giersing, Head of Localization & Copywriting at Trustpilot.
Maintaining the personal feel in language guides the team’s processes (a typo is more human than grammatically correct machine translation)
Direct relationships with their vendors lead to higher quality content
A centralized localization program puts the team in a unique position to have visibility into all content created
Less focus on traditional KPIs like error counts and LQA scores and more focus on giving linguists ownership over the end-user experience in their locale
Sport plays an increasingly important role in people's daily lives. It is a central part of culture, society, health, and happiness. Founded almost a century ago in Herzogenaurauch, Germany, adidas has grown to be one of the most well-known sports brands in the world since then.Â
1 May 2023
ÅžiÅŸecam (pronounced shi-she-jam) was founded in 1935 to establish Turkey’s glass industry in line with the vision of Mustafa Kemal Atatürk. Today, ÅžiÅŸecam is a major global player in the fields of glass and chemicals and is the only global company operating in all core areas of glass production, including flat glass, glassware, glass packaging and glass fiber. Currently, ÅžiÅŸecam ranks among the world’s top two manufacturers of glassware and the top five producers of glass packaging and flat glass.Â
3 April 2023
Syncron helps manufacturers and distributors capitalize on the new service economy by optimizing aftermarket profitability, increasing customer loyalty, and enabling the transition to servitization. Syncron aligns all aftermarket services with its Connected Service Experience (CSX) cloud platform, helping companies differentiate themselves through exceptional aftermarket experiences while driving significant revenue growth.
20 March 2023
We learn best when we’re enjoying whatever we’re engaging with — and Memrise is a language learning app that aims to make learning enjoyable and effective! They uphold the belief that learning a language should not only stimulate intellectually but also biologically, with the rush of endorphins you get by learning something new.Â
13 March 2023