A lesson by Martin Hickey.
Founded in 2007, Trustpilot is an online review platform where consumers can share reviews about businesses from which they’ve acquired a product or service. Trustpilot reviews help consumers shop with confidence while delivering insights to businesses so they can improve the experiences they offer. Trustpilot’s mission is to create an independent currency of trust while bringing consumers and businesses closer together.
With 120M+ reviews along with a ranking in the top one percent of most popular websites by Alexa, Trustpilot is one of the leading digital review platforms in the world.
For this Lesson in Localization, Nimdzi spoke with Ida Giersing, Head of Localization & Copywriting at Trustpilot.
Maintaining the personal feel in language guides the team’s processes (a typo is more human than grammatically correct machine translation)
Direct relationships with their vendors lead to higher quality content
A centralized localization program puts the team in a unique position to have visibility into all content created
Less focus on traditional KPIs like error counts and LQA scores and more focus on giving linguists ownership over the end-user experience in their locale
Deliveroo is a British online food delivery company founded in 2013. Today, Deliveroo operates a hyperlocal three-sided marketplace, connecting local consumers, restaurants and grocers, and riders to fulfill a mission-critical, emotional purchase in under 30 minutes. By offering fast and reliable delivery which consumers can track online, Deliveroo has grown rapidly. Deliveroo now operates in 10 markets worldwide: the United Kingdom, France, Belgium, Ireland, Italy, Singapore, Hong Kong, the United Arab Emirates, Kuwait, and Qatar, working with thousands of restaurants and grocers, thousands of riders, and serving millions of consumers.
Ørsted is a Danish multinational power company which is headquartered in Fredericia, Denmark. It’s the largest energy company in Denmark and the world's largest developer of offshore wind power. Aside from wind farms, the company develops, constructs, and operates solar farms, energy storage facilities, renewable hydrogen, green fuels facilities, and bioenergy plants. Ørsted produces 90% of its energy from renewable sources and has plans to increase this to 99% by 2025. The company is considered a global leader in climate action and was the first energy company in the world to have its science-based net-zero emissions target validated by the Science Based Targets initiative (SBTi).
At the heart of the bustling world of modern dating, Tinder shines as a beacon of possibilities. Tinder emerged in 2012 as a cultural phenomenon, capturing the essence of connection and exploration. Through a seamless blend of features and user-friendly design, the platform empowers individuals to navigate the realm of building connections, embracing the excitement of swipes, and the thrill of potential matches.