A lesson by Martin Hickey.
Founded in 2007, Trustpilot is an online review platform where consumers can share reviews about businesses from which they’ve acquired a product or service. Trustpilot reviews help consumers shop with confidence while delivering insights to businesses so they can improve the experiences they offer. Trustpilot’s mission is to create an independent currency of trust while bringing consumers and businesses closer together.
With 120M+ reviews along with a ranking in the top one percent of most popular websites by Alexa, Trustpilot is one of the leading digital review platforms in the world.
For this Lesson in Localization, Nimdzi spoke with Ida Giersing, Head of Localization & Copywriting at Trustpilot.
Maintaining the personal feel in language guides the team’s processes (a typo is more human than grammatically correct machine translation)
Direct relationships with their vendors lead to higher quality content
A centralized localization program puts the team in a unique position to have visibility into all content created
Less focus on traditional KPIs like error counts and LQA scores and more focus on giving linguists ownership over the end-user experience in their locale
Digital marketing agency Dataduck specializes in advertising campaigns for a unique range of products. Their clients are primarily from fintech, so stock trading and cryptocurrency are services and products these folks know all about.
11 January 2023
Now that markets are down, some have been looking at web3 projects with incredulity, believing it was all just hype and that there’s no need to care about any of it anymore. That would be very wrong. Yes, we are indeed experiencing a crypto winter, and myriad projects promoting blockchain, crypto, or NFTs are long gone.