Lessons in Localization: Trustpilot


The Nimdzi Lessons in Localization series highlights the largest, the most innovative, the up-and-coming, and the most successful globalization programs in the world.

In today's Lesson in Localization, we look at how Trustpilot does localization.

A lesson by Martin Hickey.


About Trustpilot

Founded in 2007, Trustpilot is an online review platform where consumers can share reviews about businesses from which they’ve acquired a product or service. Trustpilot reviews help consumers shop with confidence while delivering insights to businesses so they can improve the experiences they offer. Trustpilot’s mission is to create an independent currency of trust while bringing consumers and businesses closer together.

With 120M+ reviews along with a ranking in the top one percent of most popular websites by Alexa, Trustpilot is one of the leading digital review platforms in the world.

For this Lesson in Localization, Nimdzi spoke with Ida Giersing, Head of Localization & Copywriting at Trustpilot. 



Maintaining the personal feel in language guides the team’s processes (a typo is more human than grammatically correct machine translation)


Direct relationships with their vendors lead to higher quality content


A centralized localization program puts the team in a unique position to have visibility into all content created


Less focus on traditional KPIs like error counts and LQA scores and more focus on giving linguists ownership over the end-user experience in their locale

Fast facts:

Included in this Lesson in Localization

  • Localization at Trustpilot: an overview
  • Culture
  • Organization
  • Languages
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting initiatives


This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Ida Giersing, Head of Localization & Copywriting at Trustpilot.  for sharing a valuable lesson in localization.


This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Martin Hickey. If you wish to learn more, reach out to Martin at [email protected].

7 September 2022

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