A lesson by Yani Golocovsky.
At the heart of the bustling world of modern dating, Tinder shines as a beacon of possibilities. Tinder emerged in 2012 as a cultural phenomenon, capturing the essence of connection and exploration. Through a seamless blend of features and user-friendly design, the platform empowers individuals to navigate the realm of building connections, embracing the excitement of swipes, and the thrill of potential matches.
As one of their catchphrases goes: “With 55 billion matches to date, Tinder® is the world's most popular dating app, making it the place to meet new people.” The localization team at Tinder cements this global mindset based on the notion that connection can be built in many different ways and that the community behind the app is essential.
Led by Kenny Bonilla, the localization team aims to break down barriers between people, building and nurturing connections and communicating with people no matter where in the world they are located. Nimdzi spoke to her to gain further insight into Tinder’s localization program.
The level of enthusiasm surrounding the product is truly remarkable, with a diverse array of professionals bringing various backgrounds to the table.
The localization team has two localization project managers, one based in the US and another in Korea covering APAC time zones. They also work with one vendor that provides 13 language managers (LMs) who oversee Tinder’s priority markets in specific regions.
Language managers play a pivotal role on the vendor side, serving as the connective tissue between Tinder’s HQ teams and the in-country teams.
In the quality assurance process, the LMs serve as the failsafe step, meticulously examining the material for accuracy and adherence to desired standards. If revisions or adjustments are necessary, the LMs diligently flag them, ensuring that the final output meets the required criteria.
One of the main challenges for the loc team is to decrease time spent hands-on in the process and increase the amount of time they are able to work on special projects, make improvements to the workflow, or partner with different teams to see how they can implement innovative ideas.
Report by Laszlo K Varga. State of the language industry in 2023 2023 will go down in the books as the year of AI uncertainties in the language industry. AI's impact on the job market has sparked endless debates and speculation, however, the broader economic landscape tells a more nuanced story. Despite the unsettling wave of […]
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Pleo is a European fintech company specializing in expense and spend management solutions. It empowers employees to make work-related purchases while ensuring that their companies maintain control over all spending. Using breakthrough technology and commercial cards, Pleo eliminates the need for expense reports, reduces administrative complexity, and simplifies bookkeeping. The company serves clients in 16 locales across Europe and operates in 11 languages, thanks to its localization team.As a European fintech company that specializes in expense and spend management solutions, Pleo empowers employees to purchase the things they need for work while ensuring that their companies maintain full control over all spending. With the help of breakthrough technology and commercial cards, Pleo eliminates expense reports, reduces administrative complexity, and simplifies bookkeeping. With a presence throughout Europe, the company serves clients in 11 languages across 16 locales thanks to its localization team.