Lessons in Localization: SurveyMonkey


The Nimdzi Lessons in Localization series highlights the largest, the most innovative, the up-and-coming, and the most successful globalization programs in the world.

In this Lesson in Localization, we look at how SurveyMonkey does localization.

A lesson by Nicoli Potgieter

About SurveyMonkey

You’ve probably heard about SurveyMonkey before — the platform is a household name in surveys and forms, with 20 million questions answered daily. The SurveyMonkey platform gives people the insights to make decisions quickly and confidently.

The mission has been steadfast since 1999: to help organizations of all sizes build products people love, create winning marketing strategies, delight customers, and cultivate an engaged and happy workforce.


SurveyMonkey has a broad international reach, with a platform that supports 57 languages and panels from over 100 countries. This allows for fast international market research and the ability to reach diverse audiences across the globe.

The localization unit at SurveyMonkey, known as Global Experience & Localization, comprises four individuals and is set to grow to six members in 2024. Julia Cassidy leads the team as Head of Localization.

The team works closely with external vendors and strongly focuses on quality control and technology, including implementing machine translation for help center content. 

Julia and her team have tapped into country-level user data to get all stakeholders aligned to power strategic decisions. Their strategic approach involves detailed analysis and adaptation of content to meet the linguistic and cultural preferences of users worldwide, ensuring that SurveyMonkey's tools and surveys are not only accessible but also resonate with a diverse international audience. This commitment to localization reflects SurveyMonkey's broader strategy to enhance user engagement and satisfaction across different geographical regions.


Fast facts:

Included in this Lesson in Localization

  • Global Experience and Localization at SurveyMonkey: An Overview
  • Program Overview: Organization & Culture
  • Markets and Languages
  • Projects and Process Management
  • Supply Chain
  • Quality Control
  • Technology
  • Interesting Initiatives


This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Special thanks to Julia Cassidy for sharing her insights with us.

This Lesson in Localization was prepared by Nimdzi's Nicoli Potgieter. If you wish to learn more, reach out to Nicoli at [email protected].


Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most interesting localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.
6 February 2024 Tags:

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