A lesson by Nicoli Potgieter
You’ve probably heard about SurveyMonkey before — the platform is a household name in surveys and forms, with 20 million questions answered daily. The SurveyMonkey platform gives people the insights to make decisions quickly and confidently.
The mission has been steadfast since 1999: to help organizations of all sizes build products people love, create winning marketing strategies, delight customers, and cultivate an engaged and happy workforce.
SurveyMonkey has a broad international reach, with a platform that supports 57 languages and panels from over 100 countries. This allows for fast international market research and the ability to reach diverse audiences across the globe.
The localization unit at SurveyMonkey, known as Global Experience & Localization, comprises four individuals and is set to grow to six members in 2024. Julia Cassidy leads the team as Head of Localization.
The team works closely with external vendors and strongly focuses on quality control and technology, including implementing machine translation for help center content.
Julia and her team have tapped into country-level user data to get all stakeholders aligned to power strategic decisions. Their strategic approach involves detailed analysis and adaptation of content to meet the linguistic and cultural preferences of users worldwide, ensuring that SurveyMonkey's tools and surveys are not only accessible but also resonate with a diverse international audience. This commitment to localization reflects SurveyMonkey's broader strategy to enhance user engagement and satisfaction across different geographical regions.
Explore how Monta's innovative localization strategies are revolutionizing the global market, connecting diverse audiences and paving the way for seamless business expansion. Join us on a journey of technological excellence and forward-thinking solutions.
Pleo is a European fintech company specializing in expense and spend management solutions. It empowers employees to make work-related purchases while ensuring that their companies maintain control over all spending. Using breakthrough technology and commercial cards, Pleo eliminates the need for expense reports, reduces administrative complexity, and simplifies bookkeeping. The company serves clients in 16 locales across Europe and operates in 11 languages, thanks to its localization team.As a European fintech company that specializes in expense and spend management solutions, Pleo empowers employees to purchase the things they need for work while ensuring that their companies maintain full control over all spending. With the help of breakthrough technology and commercial cards, Pleo eliminates expense reports, reduces administrative complexity, and simplifies bookkeeping. With a presence throughout Europe, the company serves clients in 11 languages across 16 locales thanks to its localization team.
We all know that human input is still invaluable when reviewing localized content. But with ever-improving localization technologies, where does a manual approach to auditing matter most?