Lessons in Localization: ServiceNow

The Nimdzi Lessons in Localization series highlights the largest, most innovative, and most successful globalization programs in the world.

It is based on primary research, industry briefings, and interviews carried out by the Nimdzi Research team. Not all briefings are made public and those that are made public may exclude sensitive or proprietary data. If you have questions or recommendations on which programs you would like to see highlighted in the future, contact us today.

A lesson by Gabriel Karandysovsky.

About ServiceNow

ServiceNow is a data- and customer-driven company providing cloud-based solutions that define, structure, manage, and automate services for enterprise operations. The company’s applications automate, predict, digitize, and optimize business processes and tasks across the entire enterprise such as IT, Customer Service, Security Operations, and Human Resources, and many more. 

For this Lesson in Localization, we spoke with Lyena Solomon, Director of Localization, and Alex Coope, Director of Globalization Deployment, to understand how their team at ServiceNow helps support clients with hundreds of thousands of users worldwide.


Global team in a global company: the 25+ members of the Internationalization team are spread across the world and play a key role in helping the company drive its international growth.

People-first: the Internationalization team at ServiceNow plays a key role in how the company executes and innovates for its global customers. The people-first culture has a trickle-down effect on the way internal teams and departments communicate and interact with one another.

The Now Platform®: ServiceNow’s main product is central to the company’s localization operations. Customers can tweak the platform to their needs, which includes deciding on which language packs they want, and that translates into additional responsibilities for the Internationalization team, including user experience research and training.

Fast figures

Included in this lesson in localization

  • Program overview
  • Culture
  • Organization
  • Languages
  • Project and Process Management
  • Supply chain
  • Quality control
  • Technology
  • Interesting initiatives

This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

ServiceNow, the ServiceNow logo, Now, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries.

Special thanks to Lyena Solomon, Director of Localization at ServiceNow for sharing a valuable lesson in localization.

A big thank you to Alex Coope, Director of Globalization Deployment at ServiceNow for sharing a valuable lesson in localization.


This Lesson in Localization was prepared by Nimdzi's Managing Editor, Gabriel Karandysovsky. If you wish to learn more, reach out to Gabriel at [email protected].

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