Lessons in Localization: Pleo


The Nimdzi Lessons in Localization series highlights the largest, the most innovative, the up-and-coming, and the most successful globalization programs in the world.

In today's Lesson in Localization, we look at how Pleo does localization.

A lesson by Laszlo Varga.

About Pleo

As a European fintech company that specializes in expense and spend management solutions, Pleo empowers employees to purchase the things they need for work while ensuring that their companies maintain full control over all spending. With the help of breakthrough technology and commercial cards, Pleo eliminates expense reports, reduces administrative complexity, and simplifies bookkeeping. With a presence throughout Europe, the company serves clients in 11 languages across 16 locales thanks to its localization team.

For this lesson in localization, Nimdzi spoke with Diana Georgieva, Pleo’s content localization leader. She has been leading the company’s localization efforts for more than two years.


Localization at Pleo is fully centralized in the hands of its four-person localization team.

As of October 2023, the company's website and app support 16 locales and 11 languages. They rapidly expanded in 2022, adding 10 locales in under 10 months.

The localization team is looking for significant cost savings via deeper machine translation deployment and automation solutions.

They are a strong proponent of single-sourcing localization to the right LSP partner.

For marketing content, the team engages their dedicated freelance copywriters as language champions for quality management and alignment. To ensure app UI quality, they utilize the invaluable direct user feedback collected via regular surveys.


Fast facts:

Included in this Lesson in Localization

  • Localization at Pleo: an overview
  • Culture
  • Organization
  • Languages
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting initiatives


This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

This Lesson in Localization was prepared by Nimdzi's Laszlo K Varga. If you wish to learn more, reach out to Laszlo at [email protected].

30 November 2023

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