A lesson by Laszlo Varga.
As a European fintech company that specializes in expense and spend management solutions, Pleo empowers employees to purchase the things they need for work while ensuring that their companies maintain full control over all spending. With the help of breakthrough technology and commercial cards, Pleo eliminates expense reports, reduces administrative complexity, and simplifies bookkeeping. With a presence throughout Europe, the company serves clients in 11 languages across 16 locales thanks to its localization team.
For this lesson in localization, Nimdzi spoke with Diana Georgieva, Pleo’s content localization leader. She has been leading the company’s localization efforts for more than two years.
Localization at Pleo is fully centralized in the hands of its four-person localization team.
As of October 2023, the company's website and app support 16 locales and 11 languages. They rapidly expanded in 2022, adding 10 locales in under 10 months.
The localization team is looking for significant cost savings via deeper machine translation deployment and automation solutions.
They are a strong proponent of single-sourcing localization to the right LSP partner.
For marketing content, the team engages their dedicated freelance copywriters as language champions for quality management and alignment. To ensure app UI quality, they utilize the invaluable direct user feedback collected via regular surveys.
SurveyMonkey's Global Experience & Localization unit is a powerhouse of innovation and strategic impact. Led by Julia Cassidy, the team is on a mission to ensure that SurveyMonkey's platform resonates with a diverse international audience. Leveraging country-level user data, they are crafting an inclusive and engaging experience for users worldwide. With plans to expand the team in 2024, they are poised to lead the charge in optimizing SurveyMonkey's global reach and user experience. Their commitment to quality, technology, and data-driven decision-making is propelling SurveyMonkey to new heights of international success.
Explore how Monta's innovative localization strategies are revolutionizing the global market, connecting diverse audiences and paving the way for seamless business expansion. Join us on a journey of technological excellence and forward-thinking solutions.
We all know that human input is still invaluable when reviewing localized content. But with ever-improving localization technologies, where does a manual approach to auditing matter most?