Lessons in Localization: Plantix


The Nimdzi Lessons in Localization series highlights the largest, the most innovative, the up-and-coming, and the most successful globalization programs in the world.

In today's Lesson in Localization, we look at how Plantix does localization.

A lesson by Hannah Leske.


About Plantix

Plantix is a game-changing mobile app for farmers and agricultural workers that helps them diagnose and treat crop diseases, pests, nutrient deficiency problems, and more. There is a global Plantix community, too, in which users can share their knowledge. 

The app was developed by Berlin-based PEAT in 2015 but quickly branched out overseas. Plantix’s biggest market is now India, where millions of smallholder farmers benefit from previously inaccessible information about improving crop yields.

Korbinian Hartberger (Korbi) has been leading Plantix’s localization program since its inception and had some fascinating insights to share about both his role and Plantix’s global operations.



Korbi wears many hats within Plantix: localization, HR, and external relationships are all part of his role.


A valued, close-knit team of freelancers is preferred over language vendors, although the work involved in managing a vast network of translators is significant enough for Korbi to consider alternative options. So far, though, nothing else has stuck.


Translators work in pairs or small teams to help ensure that quality is high and errors aren’t overlooked.


Plantix’s localization model is full of imperfect solutions, but that’s just part of startup life. Korbi is good at finding creative solutions and rolling with the punches.  


Fast facts:

Included in this Lesson in Localization

  • Localization at Plantix: an overview
  • Organization
  • Culture
  • A singular language set
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting insights


This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Korbinian Hartberger, External Relations Manager at Plantix for sharing a valuable lesson in localization.


This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Hannah Leske. If you wish to learn more, reach out to Hannah at [email protected].

20 July 2022

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