A lesson by Hannah Leske.
Plantix is a game-changing mobile app for farmers and agricultural workers that helps them diagnose and treat crop diseases, pests, nutrient deficiency problems, and more. There is a global Plantix community, too, in which users can share their knowledge.
The app was developed by Berlin-based PEAT in 2015 but quickly branched out overseas. Plantix’s biggest market is now India, where millions of smallholder farmers benefit from previously inaccessible information about improving crop yields.
Korbinian Hartberger (Korbi) has been leading Plantix’s localization program since its inception and had some fascinating insights to share about both his role and Plantix’s global operations.
Korbi wears many hats within Plantix: localization, HR, and external relationships are all part of his role.
A valued, close-knit team of freelancers is preferred over language vendors, although the work involved in managing a vast network of translators is significant enough for Korbi to consider alternative options. So far, though, nothing else has stuck.
Translators work in pairs or small teams to help ensure that quality is high and errors aren’t overlooked.
Plantix’s localization model is full of imperfect solutions, but that’s just part of startup life. Korbi is good at finding creative solutions and rolling with the punches.
Syncron helps manufacturers and distributors capitalize on the new service economy by optimizing aftermarket profitability, increasing customer loyalty, and enabling the transition to servitization. Syncron aligns all aftermarket services with its Connected Service Experience (CSX) cloud platform, helping companies differentiate themselves through exceptional aftermarket experiences while driving significant revenue growth.
We learn best when we’re enjoying whatever we’re engaging with — and Memrise is a language learning app that aims to make learning enjoyable and effective! They uphold the belief that learning a language should not only stimulate intellectually but also biologically, with the rush of endorphins you get by learning something new.
Motorola Solutions is a global leader in public safety and enterprise security. The company’s solutions in land mobile radio communications, video security & access control and command center software, bolstered by managed & support services, create an integrated technology ecosystem to help make communities safer and businesses stay productive and secure.
The present report is the culmination of over 65 interviews with different companies as well as a separate survey Nimdzi conducted among localization and translation managers. It is is aimed at buyers of language services who are interested in benchmarking their own efforts or in learning how other companies tackle similar challenges or who are simply curious about what others in their position are doing.