Lessons in Localization: Pinterest


The Nimdzi Lessons in Localization series highlights the largest, the most innovative, the up-and-coming, and the most successful globalization programs in the world.

In today's Lesson in Localization, we look at how Pinterest does localization.

A lesson by Martin Hickey.


About Pinterest

Pinterest is the inspiration to realization platform. It’s where you find and do what you love. With Pinterest, you can discover useful and relevant things that inspire you to do stuff. Founded in 2010, it began as a tool to help people collect the things they were passionate about online.

Today, more than 400 million people come to the platform every month to explore and experience more than 240 billion ideas that have been saved.

For this Lesson in Localization, Nimdzi spoke with Ella Petlicka and CatherineRose Mountain, Senior Internationalization Program Managers.



Localization is integrated at all levels of product development, which allows the Internationalization team to focus on excelling at their roles.


Cross-functional and diverse roles have created a well-informed team with a 360-degree view of what happens within Pinterest’s localization operation.


Achieving prime user experience in all locales is the holy grail. This is greatly facilitated by both the team setup and through leveraging the skills of specialized teams, such as Product & Market Specialists, International Writers, and International Design team.


Leveraging internationalization best practices upstream within product development, design, and marketing has ensured the company continues to build a versatile product that is adaptable to global demands.

Fast facts:

Included in this Lesson in Localization

  • Localization at Pinterest: an overview
  • Organization
  • Culture
  • Languages
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting insights

This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Ella Petlicka, Senior Internationalization Program Manager at Pinterest for sharing a valuable lesson in localization.

Special thanks to CatherineRose Mountain, Senior Internationalization Program Manager at Pinterest for sharing a valuable lesson in localization.


This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Martin Hickey. If you wish to learn more, reach out to Martin at [email protected].

27 July 2022

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