Pinterest is the inspiration to realization platform. It’s where you find and do what you love. With Pinterest, you can discover useful and relevant things that inspire you to do stuff. Founded in 2010, it began as a tool to help people collect the things they were passionate about online.
Today, more than 400 million people come to the platform every month to explore and experience more than 240 billion ideas that have been saved.
For this Lesson in Localization, Nimdzi spoke with Ella Petlicka and CatherineRose Mountain, Senior Internationalization Program Managers.
Localization is integrated at all levels of product development, which allows the Internationalization team to focus on excelling at their roles.
Cross-functional and diverse roles have created a well-informed team with a 360-degree view of what happens within Pinterest’s localization operation.
Achieving prime user experience in all locales is the holy grail. This is greatly facilitated by both the team setup and through leveraging the skills of specialized teams, such as Product & Market Specialists, International Writers, and International Design team.
Leveraging internationalization best practices upstream within product development, design, and marketing has ensured the company continues to build a versatile product that is adaptable to global demands.
Plantix is a game-changing mobile app for farmers and agricultural workers that helps them diagnose and treat crop diseases, pests, nutrient deficiency problems, and more. There is a global Plantix community, too, in which users can share their knowledge.
Imagine this: you decide to expand your very successful and popular mobile cooking app to other markets across the globe. You want to reach a wider audience and maximize your return on investment. You start by contacting translators and localization experts to ensure your app’s content is accessible to audiences from different countries. But is that enough?
Edtech company Babbel offers a fun and convenient alternative to traditional language lessons with its interactive language learning app and live classes. Writing, reading, listening, and speaking are all integral to Babbel’s curriculum, which has been praised by students and professional critics alike.
Since 2004, KAYAK has been revolutionizing the travel industry. As a metasearch, KAYAK searches other sites to show travelers the information they need to make confident travel decisions. Each year KAYAK processes billions of queries for travel information, helping travelers worldwide find the right flights, hotels, rental cars, and vacation packages.