Lessons in Localization: Memrise


The Nimdzi Lessons in Localization series highlights the largest, the most innovative, the up-and-coming, and the most successful globalization programs in the world.

In today's Lesson in Localization, we look at how Memrise does localization.

A lesson by Martin Hickey.


About Memrise


We learn best when we’re enjoying whatever we’re engaging with — and Memrise is a language learning app that aims to make learning enjoyable and effective! They uphold the belief that learning a language should not only stimulate intellectually but also biologically, with the rush of endorphins you get by learning something new. 

Founded in 2010, Memrise provides rich, real-life language content to over 65 million people in 189 countries around the world. For this lesson in localization, Nimdzi spoke with Kasia Bania, the senior localization manager at Memrise.


A multicultural team working together in one location allows the company to understand the importance of localization.

Working with linguists with a marketing background helps ensure that content is relevant for all age groups.

Providing fresh and engaging language content requires the team to reach beyond regular translation duties.


Fast facts:

Included in this Lesson in Localization

  • Localization at Memrise: an overview
  • Organization & Culture
  • Languages
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting initiatives


This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Kasia Bania, Senior Localization Manager at Memrise for sharing a valuable lesson in localization.


This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Martin Hickey. If you wish to learn more, reach out to Martin at [email protected].

13 March 2023

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