Lessons in Localization: Medable


The Nimdzi Lessons in Localization series highlights the most innovative, up-and-coming, or successful globalization programs in the world.

In this Lesson in Localization, we look at how Medable does localization.

A lesson by Nicoli Potgieter

About Medable

Medable is transforming clinical trials and drug development through its leading patient-centered cloud platform. The company's mission is to provide access to clinical trials globally, especially in areas where such trials were previously inaccessible.

Medable’s international expansion. Markets, Locales, and Languages

Medable's main competitors in the industry are Clario, Medidata, and Clinical Ink. These companies are crucial as the "middlemen" in clinical trials, often overlooked by the public.

The localization team at Medable has changed its structure. Previously, there were separate localization teams for product and study-specific work. However, these teams have now merged into a single localization team reporting to the engineering department.

The localization team comprises 12 members and is led by Matthew Carulli, the Director of Localization. The team has both product and study specializations. Medable supports 115 languages, including specific locales. Language requests for each project come from customers, and the team is working on expanding language support through product enhancements.

About the interviewee

Matthew Carulli is the Director of Localization at Medable, with 12 years of experience in regulated industries. His expertise lies in managing complex localization processes and leading teams to adapt and innovate in a fast paced environment. Matthew oversees the localization team, which operates under a flat structure with all members reporting directly to him.


  • Medable is actively pursuing a global market presence, adapting its healthcare platform to cater to international standards and languages, focusing on streamlining clinical trials and patient access.
  • Matthew Carulli, the Director of Localization at Medable, sheds light on the company's approach to managing a complex localization program that supports 115 languages and is set to expand further.
  • The compact localization team at Medable is poised for growth and is dedicated to ensuring the platform's cultural and linguistic appropriateness for each new market.
  • Specialized external partners are engaged to uphold quality control and incorporate advanced technologies such as machine translation for specific content types.
  • Guided by leadership, Medable harnesses detailed country-level user data to align strategic decisions throughout the organization.
  • The international growth strategy of Medable hinges on a thorough analysis of user preferences, tailoring content and platform features to the linguistic and cultural subtleties of a global audience. This strategy underpins Medable's commitment to enhancing user engagement and satisfaction worldwide, signifying its resolve to make healthcare more accessible with a well-considered localization approach.

Fast facts:


Included in this Lesson in Localization

  • About the company
  • The company’s international expansion. Markets, Locales, and Languages
  • About the interviewee
  • TL;DR (Too long; didn't read)
  • Fast Facts
  • Program Overview:
    - Culture of the team
    - Organization
  • Project and Process Management
  • Supply Chain/Vendor Management
  • Quality Control
  • Technology
  • KPIs
  • Interesting Initiatives
  • The Future


This has been a preview. The full report can be accessed online by Nimdzi's membership clients and organizations participating in the Lessons in Localization briefings.

If you are not a client, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most interesting localization programs in the world. If you have a suggestion for a localization program that you would like to see highlighted, nominate it..

Special thanks to Matthew Carulli for sharing his insights with us.

This Lesson in Localization was prepared by Nimdzi's Nicoli Potgieter. If you wish to learn more, reach out to Nicoli at [email protected].

9 April 2024

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