A lesson by Hannah Leske.
LELO is one of the world’s top designers of intimate lifestyle products and its sister company, Intimina, offers products and services which are focused on intimate female health. LELO believes that sexual well-being and pleasure are important facets of self-care that should be explored without shame. The brand promotes sexual well-being and encourages customers to engage with the industry openly and without judgment. The company’s luxurious intimacy products bring state-of-the-art technology into bedrooms across more than 160 countries around the globe.
Nimdzi spoke to Petra Petrušić, the localization superstar at LELO, for this Lesson in Localization.
Localization is just getting started at Lelo: with the program being less than three years old, Petra is still fine-tuning the processes and developing the tech stack, but the long-term goals are well-formed.
It’s a resounding “no” when it comes to machine translation: LELO’s content is subjective and nuanced, so human translators are far more valuable than any machine translation.
The supply chain is critical: as a two-person team with unique linguistic demands, Petra and her colleague rely on a supportive vendor partner and a dedicated team of linguists.
Syncron helps manufacturers and distributors capitalize on the new service economy by optimizing aftermarket profitability, increasing customer loyalty, and enabling the transition to servitization. Syncron aligns all aftermarket services with its Connected Service Experience (CSX) cloud platform, helping companies differentiate themselves through exceptional aftermarket experiences while driving significant revenue growth.
20 March 2023
We learn best when we’re enjoying whatever we’re engaging with — and Memrise is a language learning app that aims to make learning enjoyable and effective! They uphold the belief that learning a language should not only stimulate intellectually but also biologically, with the rush of endorphins you get by learning something new.
13 March 2023
Motorola Solutions is a global leader in public safety and enterprise security. The company’s solutions in land mobile radio communications, video security & access control and command center software, bolstered by managed & support services, create an integrated technology ecosystem to help make communities safer and businesses stay productive and secure.
6 March 2023
The present report is the culmination of over 65 interviews with different companies as well as a separate survey Nimdzi conducted among localization and translation managers. It is is aimed at buyers of language services who are interested in benchmarking their own efforts or in learning how other companies tackle similar challenges or who are simply curious about what others in their position are doing.