Lessons in Localization: GetYourGuide


The Nimdzi Lessons in Localization series highlights the largest, the most innovative, the up-and-coming, and the most successful globalization programs in the world.

In today's Lesson in Localization, we look at how GetYourGuide does localization.

A lesson by Hannah Leske.


About GetYourGuide


Based in Berlin, GetYourGuide is a travel company that provides an online marketplace where travelers can discover and book unique experiences all around the world. The convenient and reliable platform has activities and tours to suit all preferences, budgets, and destinations. Travelers can browse different activities, read reviews and ratings, and book their preferred experiences through the website or mobile app. With GetYourGuide, travelers can make the most of their trip and create unforgettable memories while exploring new destinations.

As an international company by design, localization is naturally an important part of GetYourGuide’s operations. Nimdzi spoke to Nicola Dorrington and Selcen Kalender about how their team contributes to the company’s global presence.

Unfortunately, Selcen made the difficult decision to leave GetYourGuide before the publication of this Lesson in Localization. However, her valuable input was instrumental in this project’s success, so we’ve chosen to retain her presence in the report.


Collaborative decision-making ensures that the localization team is aligned with broader company goals.

New languages have access to largely machine-translated content first; fully localized content is introduced as experts assess user demand.

Freelancers and LSPs are both critical to the translation and quality control supply chains, serving unique roles.

Optimizing localization operations at GetYourGuide means combining human expertise with tech tools and other resources to improve efficiency and make space for more creative input.


Fast facts:

Included in this Lesson in Localization

  • Localization at GetYourGuide: an overview
  • Culture
  • Organization
  • Languages
  • Measuring success
  • Supply chain
  • Quality control
  • Technology
  • Interesting initiatives


This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Nicola Dorrington, Localization Operations & Excellence Lead at GetYourGuide for sharing a valuable lesson in localization.

Special thanks to Selcen Kalender, Localization Professional at GetYourGuide for sharing a valuable lesson in localization.

Hannah Leske Nimdzi Insights

This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Hannah Leske. If you wish to learn more, reach out to Hannah at [email protected].

5 June 2023

Stay up to date as Nimdzi publishes new insights.
We will keep you posted as each new report is published so that you are sure not to miss anything.

Related posts