The Nimdzi Lessons in Localization series highlights the largest, the most innovative, the up-and-coming, and the most successful globalization programs in the world.
A lesson by Hannah Leske.
About GetYourGuide
Based in Berlin, GetYourGuide is a travel company that provides an online marketplace where travelers can discover and book unique experiences all around the world. The convenient and reliable platform has activities and tours to suit all preferences, budgets, and destinations. Travelers can browse different activities, read reviews and ratings, and book their preferred experiences through the website or mobile app. With GetYourGuide, travelers can make the most of their trip and create unforgettable memories while exploring new destinations.
As an international company by design, localization is naturally an important part of GetYourGuide’s operations. Nimdzi spoke to Nicola Dorrington and Selcen Kalender about how their team contributes to the company’s global presence.
Unfortunately, Selcen made the difficult decision to leave GetYourGuide before the publication of this Lesson in Localization. However, her valuable input was instrumental in this project’s success, so we’ve chosen to retain her presence in the report.
TL;DR
Collaborative decision-making ensures that the localization team is aligned with broader company goals.
New languages have access to largely machine-translated content first; fully localized content is introduced as experts assess user demand.
Freelancers and LSPs are both critical to the translation and quality control supply chains, serving unique roles.
Optimizing localization operations at GetYourGuide means combining human expertise with tech tools and other resources to improve efficiency and make space for more creative input.
Fast facts:
Included in this Lesson in Localization
- Localization at GetYourGuide: an overview
- Culture
- Organization
- Languages
- Measuring success
- Supply chain
- Quality control
- Technology
- Interesting initiatives
This has been a preview. The full report can be accessed online by Nimdzi Partners.
Who should we feature next?
Special thanks to Nicola Dorrington, Localization Operations & Excellence Lead at GetYourGuide for sharing a valuable lesson in localization.
Special thanks to Selcen Kalender, Localization Professional at GetYourGuide for sharing a valuable lesson in localization.
This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Hannah Leske. If you wish to learn more, reach out to Hannah at [email protected].
