Lessons in Localization: Freeletics


The Nimdzi Lessons in Localization series highlights the largest, the most innovative, the up-and-coming, and the most successful globalization programs in the world.

In today's Lesson in Localization, we look at how Freeletics does localization.

A lesson by Hannah Leske.


About Freeletics

Founded in Munich in 2013, Freeletics is now Europe’s #1 fitness app. Freeletics pairs each user with their own unique AI-powered coach, who creates customized training sessions for athletes of every level. Additional features allow users to set goals, track their progress, and even join communities. And the best part: it’s all designed for people to work out in the comfort of their home or backyard, without any specialized (and expensive) equipment.


The small internal team works with a closely integrated supply chain to manage translation jobs.

Freelancers are prioritized over LSP partners, but both have a role in the current supply chain.

Full localization is the next step: the team wants to go beyond translation, creating  tailored products and campaigns for its main markets.

Fast facts:

Included in this Lesson in Localization

  • Localization at Freeletics: an overview
  • Organization & Culture
  • Languages
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting insights

This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Judith Höcherl, senior localization engineer & project manager on Freeletics’ centralized localization team for sharing a valuable lesson in localization.


This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Hannah Leske. If you wish to learn more, reach out to Hannah at [email protected].

22 June 2022

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