A lesson by Hannah Leske.
Founded in Munich in 2013, Freeletics is now Europe’s #1 fitness app. Freeletics pairs each user with their own unique AI-powered coach, who creates customized training sessions for athletes of every level. Additional features allow users to set goals, track their progress, and even join communities. And the best part: it’s all designed for people to work out in the comfort of their home or backyard, without any specialized (and expensive) equipment.
The small internal team works with a closely integrated supply chain to manage translation jobs.
Freelancers are prioritized over LSP partners, but both have a role in the current supply chain.
Full localization is the next step: the team wants to go beyond translation, creating tailored products and campaigns for its main markets.
Digital marketing agency Dataduck specializes in advertising campaigns for a unique range of products. Their clients are primarily from fintech, so stock trading and cryptocurrency are services and products these folks know all about.
LELO is one of the world’s top designers of intimate lifestyle products and its sister company, Intimina, offers products and services which are focused on intimate female health.
On October 11, 2022, Google announced the launch of a new AI-powered cloud service called Translation Hub. The announcement instantly made waves in the language services industry and beyond, so Nimdzi took a closer look to see what’s really behind the new offering from the tech giant.