A lesson by Hannah Leske.
Founded in Munich in 2013, Freeletics is now Europe’s #1 fitness app. Freeletics pairs each user with their own unique AI-powered coach, who creates customized training sessions for athletes of every level. Additional features allow users to set goals, track their progress, and even join communities. And the best part: it’s all designed for people to work out in the comfort of their home or backyard, without any specialized (and expensive) equipment.
The small internal team works with a closely integrated supply chain to manage translation jobs.
Freelancers are prioritized over LSP partners, but both have a role in the current supply chain.
Full localization is the next step: the team wants to go beyond translation, creating tailored products and campaigns for its main markets.
Pinterest is the inspiration to realization platform. It’s where you find and do what you love. With Pinterest, you can discover useful and relevant things that inspire you to do stuff. Founded in 2010, it began as a tool to help people collect the things they were passionate about online.
Plantix is a game-changing mobile app for farmers and agricultural workers that helps them diagnose and treat crop diseases, pests, nutrient deficiency problems, and more. There is a global Plantix community, too, in which users can share their knowledge.
Imagine this: you decide to expand your very successful and popular mobile cooking app to other markets across the globe. You want to reach a wider audience and maximize your return on investment. You start by contacting translators and localization experts to ensure your app’s content is accessible to audiences from different countries. But is that enough?
Edtech company Babbel offers a fun and convenient alternative to traditional language lessons with its interactive language learning app and live classes. Writing, reading, listening, and speaking are all integral to Babbel’s curriculum, which has been praised by students and professional critics alike.