A lesson by Hannah Leske.
Flutter Entertainment specializes in gaming, sports betting, and interactive experiences that will have you on the edge of your seat. From thrilling casino games to exhilarating sports events, they have it all.
Beyond the games, Flutter Entertainment is committed to responsible gambling and ensuring a safe and enjoyable environment for all its users. Their dedication to integrity, fairness, and transparency sets them apart. Whether you're a casual player seeking some fun or a passionate sports enthusiast, Flutter Entertainment is there to provide unforgettable moments and a top-notch entertainment experience.
Behind Flutter Entertainment is Flutter International, which includes other brands like Betfair International and PokerStars. From within this parent organization, Paul van der Leije and Goran Markus oversee localization for Flutter Entertainment and all other subsidiary brands.
The localization program is well-established and mature. With localization experts who have been with the company for nearly a decade or more, the team collectively possesses over 1,000 years of localization experience.
The localization program’s 'school of fish' method has proven highly valuable. By working on all languages simultaneously, the team can address challenges and resolve issues collectively, resulting in improved efficiency and a higher-quality end product.
Native speakers in commercial or marketing functions review and approve translation quality for important content. They are not responsible for linguistic accuracy but rather for providing valuable cultural context for language choices in their region.
RWS plays a central role, with Trados and Language Weaver tightly integrated into localization workflows, and potential for further integrations in the future.
Paul and Goran are proactive in exploring how technology can enhance localization, preparing for a future where generic content won't suffice and language technologies will be paramount to meeting end-user expectations efficiently.
SurveyMonkey's Global Experience & Localization unit is a powerhouse of innovation and strategic impact. Led by Julia Cassidy, the team is on a mission to ensure that SurveyMonkey's platform resonates with a diverse international audience. Leveraging country-level user data, they are crafting an inclusive and engaging experience for users worldwide. With plans to expand the team in 2024, they are poised to lead the charge in optimizing SurveyMonkey's global reach and user experience. Their commitment to quality, technology, and data-driven decision-making is propelling SurveyMonkey to new heights of international success.
Explore how Monta's innovative localization strategies are revolutionizing the global market, connecting diverse audiences and paving the way for seamless business expansion. Join us on a journey of technological excellence and forward-thinking solutions.
Pleo is a European fintech company specializing in expense and spend management solutions. It empowers employees to make work-related purchases while ensuring that their companies maintain control over all spending. Using breakthrough technology and commercial cards, Pleo eliminates the need for expense reports, reduces administrative complexity, and simplifies bookkeeping. The company serves clients in 16 locales across Europe and operates in 11 languages, thanks to its localization team.As a European fintech company that specializes in expense and spend management solutions, Pleo empowers employees to purchase the things they need for work while ensuring that their companies maintain full control over all spending. With the help of breakthrough technology and commercial cards, Pleo eliminates expense reports, reduces administrative complexity, and simplifies bookkeeping. With a presence throughout Europe, the company serves clients in 11 languages across 16 locales thanks to its localization team.
Deliveroo is a British online food delivery company founded in 2013. Today, Deliveroo operates a hyperlocal three-sided marketplace, connecting local consumers, restaurants and grocers, and riders to fulfill a mission-critical, emotional purchase in under 30 minutes. By offering fast and reliable delivery which consumers can track online, Deliveroo has grown rapidly. Deliveroo now operates in 10 markets worldwide: the United Kingdom, France, Belgium, Ireland, Italy, Singapore, Hong Kong, the United Arab Emirates, Kuwait, and Qatar, working with thousands of restaurants and grocers, thousands of riders, and serving millions of consumers.