A lesson by Hannah Leske.
Flutter Entertainment specializes in gaming, sports betting, and interactive experiences that will have you on the edge of your seat. From thrilling casino games to exhilarating sports events, they have it all.
Beyond the games, Flutter Entertainment is committed to responsible gambling and ensuring a safe and enjoyable environment for all its users. Their dedication to integrity, fairness, and transparency sets them apart. Whether you're a casual player seeking some fun or a passionate sports enthusiast, Flutter Entertainment is there to provide unforgettable moments and a top-notch entertainment experience.
Behind Flutter Entertainment is Flutter International, which includes other brands like Betfair International and PokerStars. From within this parent organization, Paul van der Leije and Goran Markus oversee localization for Flutter Entertainment and all other subsidiary brands.
The localization program is well-established and mature. With localization experts who have been with the company for nearly a decade or more, the team collectively possesses over 1,000 years of localization experience.
The localization program’s 'school of fish' method has proven highly valuable. By working on all languages simultaneously, the team can address challenges and resolve issues collectively, resulting in improved efficiency and a higher-quality end product.
Native speakers in commercial or marketing functions review and approve translation quality for important content. They are not responsible for linguistic accuracy but rather for providing valuable cultural context for language choices in their region.
RWS plays a central role, with Trados and Language Weaver tightly integrated into localization workflows, and potential for further integrations in the future.
Paul and Goran are proactive in exploring how technology can enhance localization, preparing for a future where generic content won't suffice and language technologies will be paramount to meeting end-user expectations efficiently.
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