A lesson by Alyssa Yorgan.
Domo is a cloud-native platform that provides data integration and visualization capabilities, as well as a foundation to create custom apps for tracking key business metrics. The company was founded in 2010 and serves the technology, manufacturing, media and entertainment, and other industries. Headquartered in American Fork, Utah, Domo has offices in Australia (Melbourne and Sydney), Japan (Tokyo), Singapore and the United Kingdom (London). Domo currently serves over 1,800 customers.
Everything is data-driven: The Domo localization team tracks everything from time spent in each localization phase to spikes in content volume to how many internationalization bugs individual teams are creating. The team uses these insights to drive continuous improvements.
Data visualization is everything: It should come as no surprise that a company whose tagline is “BI leverage at cloud scale in record time” uses their product to create their own world-class data visualizations for measuring localization and international marketing KPIs.
Proprietary technology developed by the team: Globalization architect Joel Sahleen has developed a continuous localization management tool in node.js.
No localization PMs: The Domo localization team provides the tech infrastructure and educates product teams on where localized files will show up in their git repos. After that, product teams are responsible for managing their own files and purchase orders (POs).
The Japanese market challenge: Japan was the second market Domo entered following its founding in the US. The number of Japanese customers combined with the exacting quality standards of the market mean that the Japanese localization process is afforded special treatment.
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