Lessons in Localization: Domo

The Nimdzi Lessons in Localization series highlights the largest, most innovative, and most successful globalization programs in the world.

It is based on primary research, industry briefings, and interviews carried out by the Nimdzi Research team. Not all briefings are made public and those that are made public may exclude sensitive or proprietary data. If you have questions or recommendations on which programs you would like to see highlighted in the future, contact us today.

A lesson by Alyssa Yorgan.

About Domo

Domo is a cloud-native platform that provides data integration and visualization capabilities, as well as a foundation to create custom apps for tracking key business metrics. The company was founded in 2010 and serves the technology, manufacturing, media and entertainment, and other industries. Headquartered in American Fork, Utah, Domo has offices in Australia (Melbourne and Sydney), Japan (Tokyo), Singapore and the United Kingdom (London). Domo currently serves over 1,800 customers.


Everything is data-driven: The Domo localization team tracks everything from time spent in each localization phase to spikes in content volume to how many internationalization bugs individual teams are creating. The team uses these insights to drive continuous improvements.

Data visualization is everything: It should come as no surprise that a company whose tagline is “BI leverage at cloud scale in record time” uses their product to create their own world-class data visualizations for measuring localization and international marketing KPIs.

Proprietary technology developed by the team: Globalization architect Joel Sahleen has developed a continuous localization management tool in node.js.

No localization PMs: The Domo localization team provides the tech infrastructure and educates product teams on where localized files will show up in their git repos. After that, product teams are responsible for managing their own files and purchase orders (POs).

The Japanese market challenge: Japan was the second market Domo entered following its founding in the US. The number of Japanese customers combined with the exacting quality standards of the market mean that the Japanese localization process is afforded special treatment.

Fast figures

Included in this lesson in localization

  • Program overview
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting initiatives

This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Melissa Baerwald, Globalization Product Manager at Domo for sharing a valuable lesson in localization.

Special thanks to Joel Sahleen, Globalization Architect at Domo for sharing a valuable lesson in localization.


This Lesson in Localization was prepared by Nimdzi's Business Development Manager, Alyssa Yorgan. If you wish to learn more, reach out to Alyssa at [email protected].

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