A lesson by Hannah Leske
Do we even need to introduce Dell? As the third largest PC vendor in the world, and the largest shipper of PC monitors globally, Dell is well-established as a household name. In fact, around 20 percent of you will probably be reading this Lesson in Localization on a Dell computer right now!
The US-based company started out as a hardware vendor in 1984 but has since expanded its business line. In addition to manufacturing high-quality PCs, Dell now develops and sells data storage devices, servers, workstations, computer accessories, and even IT services.
The internal localization team focuses on project management, while external partners take charge of 100 percent of the linguistic localization work.
A new, custom-designed plug-in is currently being rolled out to help integrate financial data into the translation management system and simplify invoicing processes.
Machine translation is an important part of Dell’s localization processes, but the team is still hunting for a perfect solution.
Dennemeyer is one of the heavyweights of the IP landscape. The company was founded almost 60 years ago in Luxembourg but has since grown to have offices in over 20 countries across six continents, offering worldwide representation to clients regardless of their language and time zone.
There are several methods that can be used for assessing an organization’s performance. These typically focus on highlighting the company’s internal resources, strengths, competitive advantages, as well as its weaknesses. Examples of internal analysis tools used for such purposes include gap analysis, strategy evaluation, SWOT analysis and the McKinsey 7S Framework. In In other words, internal analysis reveals where an organization excels, what it is good at and where it needs improvement. In any business, there may be many different scenarios that warrant conducting an internal analysis.
As a localization or global marketing team, sooner or later you’re going to be faced with the question of what international markets to focus on. Knowing what countries to launch your digital product in initially and how to enter those markets is something that requires focus, a well-defined strategy and serious consideration.