A lesson by Hannah Leske
Do we even need to introduce Dell? As the third largest PC vendor in the world, and the largest shipper of PC monitors globally, Dell is well-established as a household name. In fact, around 20 percent of you will probably be reading this Lesson in Localization on a Dell computer right now!
The US-based company started out as a hardware vendor in 1984 but has since expanded its business line. In addition to manufacturing high-quality PCs, Dell now develops and sells data storage devices, servers, workstations, computer accessories, and even IT services.
The internal localization team focuses on project management, while external partners take charge of 100 percent of the linguistic localization work.
A new, custom-designed plug-in is currently being rolled out to help integrate financial data into the translation management system and simplify invoicing processes.
Machine translation is an important part of Dell’s localization processes, but the team is still hunting for a perfect solution.
Ah, sales... It’s equal parts black magic, sweat and tears, logic, with a bit of luck sprinkled in to make things interesting (and unpredictable). Sales is a process, however, albeit one that is far from straightforward to grasp without proper training.
Founded in San Francisco in 2006, Eventbrite is an online ticketing platform that supports all events, from free community rallies to music festivals and seminars.
Data-driven decision-making is the process of making organizational and strategic decisions based on actual objective data instead of on intuition or observations. Today, every company in every industry aims to minimize the likelihood of business decisions going awry. Data is usually the answer.