Lessons in Localization: DELL

The Nimdzi Lessons in Localization series highlights the largest, most innovative, and most successful globalization programs in the world.

In today's Lesson in Localization, we take a look at how Dell does localization.

A lesson by Hannah Leske


About Dell

Do we even need to introduce Dell? As the third largest PC vendor in the world, and the largest shipper of PC monitors globally, Dell is well-established as a household name. In fact, around 20 percent of you will probably be reading this Lesson in Localization on a Dell computer right now! 

The US-based company started out as a hardware vendor in 1984 but has since expanded its business line. In addition to manufacturing high-quality PCs, Dell now develops and sells data storage devices, servers, workstations, computer accessories, and even IT services. 


Dell localization_internal team

The internal localization team focuses on project management, while external partners take charge of 100 percent of the linguistic localization work.

Dell localization_plug-in

A new, custom-designed plug-in is currently being rolled out to help integrate financial data into the translation management system and simplify invoicing processes.

Dell localization_machine translation

Machine translation is an important part of Dell’s localization processes, but the team is still hunting for a perfect solution.

Fast facts

Included in this lesson in localization

  • Localization at Dell: an overview
  • Organization
  • Culture
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting insights

This has been a preview. The full Dell report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you want to learn how to unlock the full report, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Wayne Bourland, Director of Translation at Dell for sharing a valuable lesson in localization.

Hannah Leske Nimdzi Insights

This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Hannah Leske. If you wish to learn more, reach out to Hannah at [email protected].

22 June 2021

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