A lesson by Laszlo Varga.
Deliveroo is a British online food delivery company founded in 2013. Today, Deliveroo operates a hyperlocal three-sided marketplace, connecting local consumers, restaurants and grocers, and riders to fulfill a mission-critical, emotional purchase in under 30 minutes. By offering fast and reliable delivery which consumers can track online, Deliveroo has grown rapidly. Deliveroo now operates in 10 markets worldwide: the United Kingdom, France, Belgium, Ireland, Italy, Singapore, Hong Kong, the United Arab Emirates, Kuwait, and Qatar, working with thousands of restaurants and grocers, thousands of riders, and serving millions of consumers.
Yngvild Trøan, Cristina Marín Garcés and Maiju Nurminen, all UK-based localization managers at Deliveroo, provided very interesting insights for a new Nimdzi Lesson in Localization.
Deliveroo's culture is user-focused, leading to vital localization efforts that cater to diverse customer needs.
Localization is seamlessly integrated into Deliveroo's tech and experience teams, fostering close alignment with designers.
Collaborative efforts among managers, designers, and local teams ensure quality in localization, bolstered by compliance and proactive design-based checks.
Deliveroo’s loc team values internal efficiency and work prioritization while making space for innovative localization initiatives.
The loc team aims to amplify its strategic role by influencing broader operations beyond traditional localization functions.
The integration of local market insights enhances the quality and effectiveness of Deliveroo's localization practices.
Deliveroo partners closely with freelancers and an LSP, fostering a collaborative and effective supply chain approach.
Vendor satisfaction rates are exceptionally high at Deliveroo, grounded in strong collaboration, regular updates, and direct engagement with freelance vendors.
Pleo is a European fintech company specializing in expense and spend management solutions. It empowers employees to make work-related purchases while ensuring that their companies maintain control over all spending. Using breakthrough technology and commercial cards, Pleo eliminates the need for expense reports, reduces administrative complexity, and simplifies bookkeeping. The company serves clients in 16 locales across Europe and operates in 11 languages, thanks to its localization team.As a European fintech company that specializes in expense and spend management solutions, Pleo empowers employees to purchase the things they need for work while ensuring that their companies maintain full control over all spending. With the help of breakthrough technology and commercial cards, Pleo eliminates expense reports, reduces administrative complexity, and simplifies bookkeeping. With a presence throughout Europe, the company serves clients in 11 languages across 16 locales thanks to its localization team.
Ørsted is a Danish multinational power company which is headquartered in Fredericia, Denmark. It’s the largest energy company in Denmark and the world's largest developer of offshore wind power. Aside from wind farms, the company develops, constructs, and operates solar farms, energy storage facilities, renewable hydrogen, green fuels facilities, and bioenergy plants. Ørsted produces 90% of its energy from renewable sources and has plans to increase this to 99% by 2025. The company is considered a global leader in climate action and was the first energy company in the world to have its science-based net-zero emissions target validated by the Science Based Targets initiative (SBTi).
At the heart of the bustling world of modern dating, Tinder shines as a beacon of possibilities. Tinder emerged in 2012 as a cultural phenomenon, capturing the essence of connection and exploration. Through a seamless blend of features and user-friendly design, the platform empowers individuals to navigate the realm of building connections, embracing the excitement of swipes, and the thrill of potential matches.