A lesson by Hannah Leske.
Digital marketing agency Dataduck specializes in advertising campaigns for a unique range of products. Their clients are primarily from fintech, so stock trading and cryptocurrency are services and products these folks know all about. Dataduck’s goal is to “breathe life into products” through creative production, analytics, and brand development. Teams work on a variety of marketing materials and strategies, such as video advertising, landing pages, and digital marketing campaigns.
We spoke to Anastasia Selezneva, the Localization Team Lead at Dataduck. Anastasia started out in the language services industry as a translator and now applies her wealth of knowledge to Dataduck’s localization program.
For Dataduck’s localization team, it’s all about marketing and product content for a niche pool of clients: fintech companies are their bread and butter.
The in-house localization team is small, but has established close relationships with its translation partners.
Smartcat is the primary tech tool, and it’s used for everything from translation management to quality assurance.
Ørsted is a Danish multinational power company which is headquartered in Fredericia, Denmark. It’s the largest energy company in Denmark and the world's largest developer of offshore wind power. Aside from wind farms, the company develops, constructs, and operates solar farms, energy storage facilities, renewable hydrogen, green fuels facilities, and bioenergy plants. Ørsted produces 90% of its energy from renewable sources and has plans to increase this to 99% by 2025. The company is considered a global leader in climate action and was the first energy company in the world to have its science-based net-zero emissions target validated by the Science Based Targets initiative (SBTi).
At the heart of the bustling world of modern dating, Tinder shines as a beacon of possibilities. Tinder emerged in 2012 as a cultural phenomenon, capturing the essence of connection and exploration. Through a seamless blend of features and user-friendly design, the platform empowers individuals to navigate the realm of building connections, embracing the excitement of swipes, and the thrill of potential matches.
Flutter Entertainment specializes in gaming, sports betting, and interactive experiences that will have you on the edge of your seat. From thrilling casino games to exhilarating sports events, they have it all.
If you haven’t heard about Smartsheet, you’d better dust off your knowledge of collaborative work management software solutions. Smartsheet is the enterprise platform for work management and leading a segment that, over the past few years, has become more and more integral to the way companies structure their operations. There are a lot of bells and whistles to Smartsheet — as a work management platform it touches on so many areas of work, from project and portfolio management, marketing and creative management and strategic transformation, allowing all of these areas to be managed consistently across an organization, at scale.