A lesson by Hannah Leske.
Digital marketing agency Dataduck specializes in advertising campaigns for a unique range of products. Their clients are primarily from fintech, so stock trading and cryptocurrency are services and products these folks know all about. Dataduck’s goal is to “breathe life into products” through creative production, analytics, and brand development. Teams work on a variety of marketing materials and strategies, such as video advertising, landing pages, and digital marketing campaigns.
We spoke to Anastasia Selezneva, the Localization Team Lead at Dataduck. Anastasia started out in the language services industry as a translator and now applies her wealth of knowledge to Dataduck’s localization program.
For Dataduck’s localization team, it’s all about marketing and product content for a niche pool of clients: fintech companies are their bread and butter.
The in-house localization team is small, but has established close relationships with its translation partners.
Smartcat is the primary tech tool, and it’s used for everything from translation management to quality assurance.
Syncron helps manufacturers and distributors capitalize on the new service economy by optimizing aftermarket profitability, increasing customer loyalty, and enabling the transition to servitization. Syncron aligns all aftermarket services with its Connected Service Experience (CSX) cloud platform, helping companies differentiate themselves through exceptional aftermarket experiences while driving significant revenue growth.
We learn best when we’re enjoying whatever we’re engaging with — and Memrise is a language learning app that aims to make learning enjoyable and effective! They uphold the belief that learning a language should not only stimulate intellectually but also biologically, with the rush of endorphins you get by learning something new.
Motorola Solutions is a global leader in public safety and enterprise security. The company’s solutions in land mobile radio communications, video security & access control and command center software, bolstered by managed & support services, create an integrated technology ecosystem to help make communities safer and businesses stay productive and secure.
The present report is the culmination of over 65 interviews with different companies as well as a separate survey Nimdzi conducted among localization and translation managers. It is is aimed at buyers of language services who are interested in benchmarking their own efforts or in learning how other companies tackle similar challenges or who are simply curious about what others in their position are doing.