Lessons in Localization: Bitso

The Nimdzi Lessons in Localization series highlights the largest, the most innovative, the up-and-coming, and the most successful globalization programs in the world.

In today's Lesson in Localization, we look at how Bitso does localization.

A lesson by Hannah Leske.


About Bitso

Founded in 2014, Bitso was Mexico’s first cryptocurrency exchange, facilitating the transfer of Bitcoin, pesos, and US dollars. The company now handles an additional 28 cryptocurrencies and is growing rapidly: after amassing one million users over six years, Bitso has quadrupled its member base within the past 24 months. In addition to its popularity in Mexico, the company operates in Argentina, Brazil, and El Salvador, and is planning to launch in Colombia within the next month.


Design-stage localization workflow fully implemented: true integration of product design and localization, with teams that work collaboratively from beginning to end.

A hyperlocalization approach for all locales means partial translation is never an option.

Close relationships between internal team members and external vendors promote an efficient supply chain and high-quality translations.


Fast facts:

Included in this Lesson in Localization

  • Localization at Bitso: an overview
  • Organization and Culture
  • Languages
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting insights

This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Emilia Porfiri, Localization Director at Bitso for sharing a valuable lesson in localization.

Hannah Leske Nimdzi Insights

This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Hannah Leske. If you wish to learn more, reach out to Hannah at [email protected].

18 April 2022

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