Lessons in Localization: BetterUp


The Nimdzi Lessons in Localization series highlights the largest, the most innovative, the up-and-coming, and the most successful globalization programs in the world.

In today's Lesson in Localization, we look at how BetterUp does localization.

A lesson by Hannah Leske.


About BetterUp

Welcome to BetterUp, the human transformation company and inventor of digital coaching that’s on a mission to help people reach peak performance and maximize their potential in their personal and professional lives. A hyper-personalized experience scalable on a global level, BetterUp offers 1:1, group, and on-demand coaching on topics that span leadership, sales performance, mental fitness, diversity and inclusion, parenting, nutrition, sleep, and more – leveraging the industry’s most innovative combination of behavioral science, expert coaches, and AI for people and organizations to thrive.


BetterUp’s focus on global growth, and the recognition of localization as a crucial element within this, have made gaining institutional support and buy-in relatively straightforward.

Recent investments in technology and automation have played a significant role in elevating the localization program, paving the way for more efficient and effective localization efforts.

Jamie's vision includes bringing marketing and product vendors together under the same TMS to centralize resources and ensure consistency across localized content.

While BetterUp is not currently using machine translation in its localization workflows, Jamie is exploring potential use cases for this technology, as well as applications for LLMs such as GPT.


Fast facts:

Included in this Lesson in Localization

  • Localization at BetterUp: an overview
  • Organization & Culture
  • Languages
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting initiatives


This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Jamie Cox, Localization Program Manager at BetterUp for sharing a valuable lesson in localization.

Hannah Leske Nimdzi Insights

This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Hannah Leske. If you wish to learn more, reach out to Hannah at [email protected].

26 June 2023

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