Lessons in Localization: Babbel


The Nimdzi Lessons in Localization series highlights the largest, the most innovative, the up-and-coming, and the most successful globalization programs in the world.

In today's Lesson in Localization, we look at how Babbel does localization.

A lesson by Hannah Leske.


About Babbel

Edtech company Babbel offers a fun and convenient alternative to traditional language lessons with its interactive language learning app and live classes. Writing, reading, listening, and speaking are all integral to Babbel’s curriculum, which has been praised by students and professional critics alike. The company is approaching its 15th anniversary this year and does not look to be slowing down any time soon.


Localization team members may come from a linguistic background, but their roles at Babbel go beyond translation, localization, and transcreation. Marketing copywriting and localization are handled within the same team, ensuring that messaging across all touchpoints is consistent, relevant for the target audience and highly localized.


A team of freelancers supports Babbel’s localization program when the workload exceeds the internal team’s capacity. 

Inclusive language is a priority for Babbel, which means it is top-of-mind for the localization team.

Fast facts:

Included in this Lesson in Localization

  • Localization at Babbel: an overview
  • Organization
  • Culture
  • Languages
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting insights

This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Theresa Hein, Content Strategy & Localization Lead at Babbel for sharing a valuable lesson in localization.


This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Hannah Leske. If you wish to learn more, reach out to Hannah at [email protected].

13 July 2022

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