A lesson by Hannah Leske
Australian-owned software developer, Atlassian, has been supporting workplace collaboration for almost 20 years. You may have heard of Jira or Trello — in fact, your teams may even use them!
Today, Atlassian provides a plethora of tools and apps to help businesses simplify organization, communication, integration, strategic planning, and even coding and shipping. The company has offices all over the globe and its products are used by many thousands of teams.
For a growing company with an ever-expanding client base, localization is increasingly important. Nimdzi spoke with the Atlassian localization leaders, Melanie Heighway and Cristina Trivino, to learn about their practices and processes.
Two teams, one vision: while Marketing and Product localization are managed by two autonomous and distinct teams, close communication between team members ensures that localization projects always work towards common goals.
From crowdsourced translation to a newer, more sustainable solution: language expansion is a more strategic process now than it has ever been before, and the localization teams are currently working to find a long-term balance.
Making the most of external support: with a reasonably small internal team, Atlassian localization experts need to rely on the support and expertise of multiple external partners, particularly for quality assurance steps.
Ah, sales... It’s equal parts black magic, sweat and tears, logic, with a bit of luck sprinkled in to make things interesting (and unpredictable). Sales is a process, however, albeit one that is far from straightforward to grasp without proper training.
Founded in San Francisco in 2006, Eventbrite is an online ticketing platform that supports all events, from free community rallies to music festivals and seminars.
Data-driven decision-making is the process of making organizational and strategic decisions based on actual objective data instead of on intuition or observations. Today, every company in every industry aims to minimize the likelihood of business decisions going awry. Data is usually the answer.