A lesson by Hannah Leske
Australian-owned software developer, Atlassian, has been supporting workplace collaboration for almost 20 years. You may have heard of Jira or Trello — in fact, your teams may even use them!
Today, Atlassian provides a plethora of tools and apps to help businesses simplify organization, communication, integration, strategic planning, and even coding and shipping. The company has offices all over the globe and its products are used by many thousands of teams.
For a growing company with an ever-expanding client base, localization is increasingly important. Nimdzi spoke with the Atlassian localization leaders, Melanie Heighway and Cristina Trivino, to learn about their practices and processes.
Two teams, one vision: while Marketing and Product localization are managed by two autonomous and distinct teams, close communication between team members ensures that localization projects always work towards common goals.
From crowdsourced translation to a newer, more sustainable solution: language expansion is a more strategic process now than it has ever been before, and the localization teams are currently working to find a long-term balance.
Making the most of external support: with a reasonably small internal team, Atlassian localization experts need to rely on the support and expertise of multiple external partners, particularly for quality assurance steps.
Deliveroo is a British online food delivery company founded in 2013. Today, Deliveroo operates a hyperlocal three-sided marketplace, connecting local consumers, restaurants and grocers, and riders to fulfill a mission-critical, emotional purchase in under 30 minutes. By offering fast and reliable delivery which consumers can track online, Deliveroo has grown rapidly. Deliveroo now operates in 10 markets worldwide: the United Kingdom, France, Belgium, Ireland, Italy, Singapore, Hong Kong, the United Arab Emirates, Kuwait, and Qatar, working with thousands of restaurants and grocers, thousands of riders, and serving millions of consumers.
Ørsted is a Danish multinational power company which is headquartered in Fredericia, Denmark. It’s the largest energy company in Denmark and the world's largest developer of offshore wind power. Aside from wind farms, the company develops, constructs, and operates solar farms, energy storage facilities, renewable hydrogen, green fuels facilities, and bioenergy plants. Ørsted produces 90% of its energy from renewable sources and has plans to increase this to 99% by 2025. The company is considered a global leader in climate action and was the first energy company in the world to have its science-based net-zero emissions target validated by the Science Based Targets initiative (SBTi).
At the heart of the bustling world of modern dating, Tinder shines as a beacon of possibilities. Tinder emerged in 2012 as a cultural phenomenon, capturing the essence of connection and exploration. Through a seamless blend of features and user-friendly design, the platform empowers individuals to navigate the realm of building connections, embracing the excitement of swipes, and the thrill of potential matches.