Lessons in Localization: Atlassian

The Nimdzi Lessons in Localization series highlights the largest, most innovative, and most successful globalization programs in the world.

In today's Lesson in Localization, we take a look at how Atlassian does localization.

A lesson by Hannah Leske

About Atlassian

Australian-owned software developer, Atlassian, has been supporting workplace collaboration for almost 20 years. You may have heard of Jira or Trello — in fact, your teams may even use them!

Today, Atlassian provides a plethora of tools and apps to help businesses simplify organization, communication, integration, strategic planning, and even coding and shipping. The company has offices all over the globe and its products are used by many thousands of teams. 

For a growing company with an ever-expanding client base, localization is increasingly important. Nimdzi spoke with the Atlassian localization leaders, Melanie Heighway and Cristina Trivino, to learn about their practices and processes.



Two teams, one vision: while Marketing and Product localization are managed by two autonomous and distinct teams, close communication between team members ensures that localization projects always work towards common goals.

Atlassian localization-2

From crowdsourced translation to a newer, more sustainable solution: language expansion is a more strategic process now than it has ever been before, and the localization teams are currently working to find a long-term balance.

Atlassian localization-3

Making the most of external support: with a reasonably small internal team, Atlassian localization experts need to rely on the support and expertise of multiple external partners, particularly for quality assurance steps.

Fast facts:

Included in this lesson in localization

  • Localization at Atlassian: an overview
  • Organization
  • Culture
  • Budget
  • Languages
  • Project and process management
  • Supply chain
  • Quality control
  • Technology
  • Interesting insights

This has been a preview. The full Atlassian report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you want to learn how to unlock the full report, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Melanie Heighway, Product Localization Senior Team Lead at Atlassian for sharing a valuable lesson in localization.

Special thanks to Cristina Triviño Castillo, Marketing Localization Team Manager at Atlassian for sharing a valuable lesson in localization.

Hannah Leske Nimdzi Insights

This Lesson in Localization was prepared by Nimdzi's Localization Researcher, Hannah Leske. If you wish to learn more, reach out to Hannah at [email protected].

23 May 2021

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