A lesson by Hannah Leske
Australian-owned software developer, Atlassian, has been supporting workplace collaboration for almost 20 years. You may have heard of Jira or Trello — in fact, your teams may even use them!
Today, Atlassian provides a plethora of tools and apps to help businesses simplify organization, communication, integration, strategic planning, and even coding and shipping. The company has offices all over the globe and its products are used by many thousands of teams.
For a growing company with an ever-expanding client base, localization is increasingly important. Nimdzi spoke with the Atlassian localization leaders, Melanie Heighway and Cristina Trivino, to learn about their practices and processes.
Two teams, one vision: while Marketing and Product localization are managed by two autonomous and distinct teams, close communication between team members ensures that localization projects always work towards common goals.
From crowdsourced translation to a newer, more sustainable solution: language expansion is a more strategic process now than it has ever been before, and the localization teams are currently working to find a long-term balance.
Making the most of external support: with a reasonably small internal team, Atlassian localization experts need to rely on the support and expertise of multiple external partners, particularly for quality assurance steps.
Sport plays an increasingly important role in people's daily lives. It is a central part of culture, society, health, and happiness. Founded almost a century ago in Herzogenaurauch, Germany, adidas has grown to be one of the most well-known sports brands in the world since then.
Şişecam (pronounced shi-she-jam) was founded in 1935 to establish Turkey’s glass industry in line with the vision of Mustafa Kemal Atatürk. Today, Şişecam is a major global player in the fields of glass and chemicals and is the only global company operating in all core areas of glass production, including flat glass, glassware, glass packaging and glass fiber. Currently, Şişecam ranks among the world’s top two manufacturers of glassware and the top five producers of glass packaging and flat glass.
Syncron helps manufacturers and distributors capitalize on the new service economy by optimizing aftermarket profitability, increasing customer loyalty, and enabling the transition to servitization. Syncron aligns all aftermarket services with its Connected Service Experience (CSX) cloud platform, helping companies differentiate themselves through exceptional aftermarket experiences while driving significant revenue growth.
We learn best when we’re enjoying whatever we’re engaging with — and Memrise is a language learning app that aims to make learning enjoyable and effective! They uphold the belief that learning a language should not only stimulate intellectually but also biologically, with the rush of endorphins you get by learning something new.