A lesson by Hannah Leske.
Sport plays an increasingly important role in people's daily lives. It is a central part of culture, society, health, and happiness. Founded almost a century ago in Herzogenaurauch, Germany, adidas has grown to be one of the most well-known sports brands in the world since then.
adidas’ tagline is “through sport, we have the power to change lives,” and this philosophy permeates throughout the company, its products and partners, and engagement with customers.
Having dedicated linguists sitting with local teams ensures the right tonality, an efficient process, and a great product.
Letting the market dictate what they translate and transcreate is a good way to ensure they meet customer demands and mitigate waste.
Marrying the knowledge of the market with expert transcreation is the keystone to developing great content on a global level.
Ørsted is a Danish multinational power company which is headquartered in Fredericia, Denmark. It’s the largest energy company in Denmark and the world's largest developer of offshore wind power. Aside from wind farms, the company develops, constructs, and operates solar farms, energy storage facilities, renewable hydrogen, green fuels facilities, and bioenergy plants. Ørsted produces 90% of its energy from renewable sources and has plans to increase this to 99% by 2025. The company is considered a global leader in climate action and was the first energy company in the world to have its science-based net-zero emissions target validated by the Science Based Targets initiative (SBTi).
At the heart of the bustling world of modern dating, Tinder shines as a beacon of possibilities. Tinder emerged in 2012 as a cultural phenomenon, capturing the essence of connection and exploration. Through a seamless blend of features and user-friendly design, the platform empowers individuals to navigate the realm of building connections, embracing the excitement of swipes, and the thrill of potential matches.
Flutter Entertainment specializes in gaming, sports betting, and interactive experiences that will have you on the edge of your seat. From thrilling casino games to exhilarating sports events, they have it all.
If you haven’t heard about Smartsheet, you’d better dust off your knowledge of collaborative work management software solutions. Smartsheet is the enterprise platform for work management and leading a segment that, over the past few years, has become more and more integral to the way companies structure their operations. There are a lot of bells and whistles to Smartsheet — as a work management platform it touches on so many areas of work, from project and portfolio management, marketing and creative management and strategic transformation, allowing all of these areas to be managed consistently across an organization, at scale.