The Nimdzi Lessons in Localization series highlights the largest, most innovative, and most successful globalization programs in the world.
A lesson by Sarah Hickey.
About ThoughtSpot
ThoughtSpot is a search and AI-driven analytics platform. With ThoughtSpot, enterprises around the world are instantly able to put the power of analytics into the hands of every business person.
TL;DR
- Internationalization first: While ThoughtSpot considers both internationalization and localization to be important, there is a clear internationalization-first mindset. The thought behind this is that the product needs to be developed for the different international markets before anything gets localized.
- Maturing the product equally across all markets: This is the ultimate goal for the Localization department at ThoughtSpot.
- Centralized technology: More or less everything localization-related happens on Crowdin, which allows both vendors and the internal team to work within one centralized platform.
- A sales-driven approach: The localization approach at ThoughtSpot is sales-driven and customer-focused, meaning that if there is a new customer who needs the product in a certain language, the team can make this happen in a short amount of time.
Fast figures
Included in this lesson in localization
- Program overview
- Culture
- Organization
- Languages
- Project and Process Management
- Supply chain
- Quality control
- Technology
- Interesting initiatives
This has been a preview. The full report can be accessed online by Nimdzi Partners.
Who should we feature next?
Special thanks to Shashi Renukuntla, Senior Manager Product Localization at ThoughtSpot for sharing a valuable Lesson in Localization.
This Lesson in Localization was researched and written by Nimdzi's Chief Researcher, Sarah Hickey. If you wish to learn more, reach out to Sarah at [email protected].
