Lessons in Localization: ThoughtSpot

The Nimdzi Lessons in Localization series highlights the largest, most innovative, and most successful globalization programs in the world.

It is based on primary research, industry briefings, and interviews carried out by the Nimdzi Research team. Not all briefings are made public and those that are made public may exclude sensitive or proprietary data. If you have questions or recommendations on which programs you would like to see highlighted in the future, contact us today.

Lessons in Localization - Nimdzi Report on ThoughtSpot Localization

A lesson by Sarah Hickey.

About ThoughtSpot

ThoughtSpot is a search and AI-driven analytics platform. With ThoughtSpot, enterprises around the world are instantly able to put the power of analytics into the hands of every business person.


  • Internationalization first: While ThoughtSpot considers both internationalization and localization to be important, there is a clear internationalization-first mindset. The thought behind this is that the product needs to be developed for the different international markets before anything gets localized.
  • Maturing the product equally across all markets: This is the ultimate goal for the Localization department at ThoughtSpot. 
  • Centralized technology: More or less everything localization-related happens on Crowdin, which allows both vendors and the internal team to work within one centralized platform. 
  • A sales-driven approach: The localization approach at ThoughtSpot is sales-driven and customer-focused, meaning that if there is a new customer who needs the product in a certain language, the team can make this happen in a short amount of time. 

Fast figures

Included in this lesson in localization

  • Program overview
  • Culture
  • Organization
  • Languages
  • Project and Process Management
  • Supply chain
  • Quality control
  • Technology
  • Interesting initiatives

This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Shashi Renukuntla, Senior Manager Product Localization at ThoughtSpot for sharing a valuable Lesson in Localization.


This Lesson in Localization was researched and written by Nimdzi's Chief Researcher, Sarah Hickey. If you wish to learn more, reach out to Sarah at [email protected].

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