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Lessons in Localization: King

The Nimdzi Lessons in Localization series highlights the largest, most innovative, and most successful globalization programs in the world.

It is based on primary research, industry briefings, and interviews carried out by the Nimdzi Research team. Not all briefings are made public and those that are made public may exclude sensitive or proprietary data. If you have questions or recommendations on which programs you would like to see highlighted in the future, contact us today.

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A lesson by Gabriel Karandysovsky.

About King

King is a mobile video game publishing company, with franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch being played by millions of players worldwide. The company has 271 million monthly active users as of Q2 2020 across web, social and mobile platforms. Headquartered in London and Stockholm, King has game studios in London, Stockholm, Barcelona, Malmo, and Berlin, along with offices in Malta and San Francisco. In February 2016, King was acquired by Activision Blizzard Inc. and operates as a key part of the Activision Blizzard group.

TL;DR

Globalization is the name of the game: The team at King offers a variety of support services to internal teams beyond the traditional enabling of translation — all in the name of creating lasting gaming experiences for the company’s global audience.

A mature and centralized process: The Globalization team at King comprises seasoned veterans following established workflows that allow them to spend time on value-added efforts, such as evangelizing the merits of localization and nurturing relationships — both with internal stakeholders and external partners.

Global language coverage: Video games are a global phenomenon. King covers up to 24 languages, and is present in crucial video games markets, with particular focus on high-opportunity markets in Southeast Asia.

Quality makes or breaks a game: In a crowded market, quality cannot be compromised. King’s Globalization team has all the levers in place for exceptional quality.

Fast figures

Included in this lesson in localization

  • Program overview
  • Culture
  • Organization
  • Languages
  • Project and Process Management
  • Supply chain
  • Quality control
  • Financials
  • Interesting initiatives

This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Miguel Sepulveda, Global Localization Manager at King for sharing a valuable Lesson in Localization.

Gabriel_Karandysovsky_Managing_Editor_Nimdzi_Insights

This Lesson in Localization was prepared by Nimdzi's Managing Editor, Gabriel Karandysovsky. If you wish to learn more, reach out to Gabriel at gabriel@nimdzi.com.

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