A lesson by Gabriel Karandysovsky.
King is a mobile video game publishing company, with franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch being played by millions of players worldwide. The company has 271 million monthly active users as of Q2 2020 across web, social and mobile platforms. Headquartered in London and Stockholm, King has game studios in London, Stockholm, Barcelona, Malmo, and Berlin, along with offices in Malta and San Francisco. In February 2016, King was acquired by Activision Blizzard Inc. and operates as a key part of the Activision Blizzard group.
Globalization is the name of the game: The team at King offers a variety of support services to internal teams beyond the traditional enabling of translation — all in the name of creating lasting gaming experiences for the company’s global audience.
A mature and centralized process: The Globalization team at King comprises seasoned veterans following established workflows that allow them to spend time on value-added efforts, such as evangelizing the merits of localization and nurturing relationships — both with internal stakeholders and external partners.
Global language coverage: Video games are a global phenomenon. King covers up to 24 languages, and is present in crucial video games markets, with particular focus on high-opportunity markets in Southeast Asia.
Quality makes or breaks a game: In a crowded market, quality cannot be compromised. King’s Globalization team has all the levers in place for exceptional quality.
SAP is a German software company specializing in enterprise software that allows to manage business operations and customer relations. SAP is especially known for its ERP software solutions, but offers an entire suite of products to customers around the world.
Domo is a cloud-native platform that provides data integration and visualization capabilities, as well as a foundation to create custom apps for tracking key business metrics. The company was founded in 2010 and serves the technology, manufacturing, media and entertainment, and other industries.
VMware is a global leader in cloud infrastructure & digital workspace technology, accelerating digital transformation for evolving IT environments. VMware’s compute, cloud, mobility, networking, and security offerings form a digital foundation that powers the apps, services, and experiences that are transforming the world. For this Lesson in Localization, we spoke with Clara Macedo, Senior Manager of LATAM Localization Operations and Head of Marketing Globalization PMO, and Zhenhui Chao, Localization Manager at VMware.
ServiceNow is a data- and customer-driven company providing cloud-based solutions that define, structure, manage, and automate services for enterprise operations. The company’s applications automate, predict, digitize, and optimize business processes and tasks across the entire enterprise such as IT, Customer Service, Security Operations, and Human Resources, and many more.