A lesson by Gabriel Karandysovsky.
BUX launched in 2014 with the aim to allow users to trade market stock in an easy and seamless manner using nothing but an app on their mobile devices. Today, BUX services more than two-and-a-half million users across nine countries and has expanded its range of apps. Its flagship app, BUX Zero, allows users to invest in the brands and companies that matter to them, all via an intuitive app. BUX Zero is the only mobile broker offering a truly humanized investing experience for a new generation of investors. BUX aims to further expand coverage in Europe by the end of 2020.
A startup state of mind: While BUX as a company has gradually outgrown the startup label, the localization team has still very much kept the hands-on, entrepreneurial mindset of young companies.
A decentralized outsourcing model: BUX doesn’t work with language service providers (LSPs), but rather with a team of freelancers. They don’t just provide translation, but support product development via linguistic testing and user feedback.
Listening to the users: The company is receptive to feedback from its users and is constantly looking for ways to improve product features and functionality. This is where localization comes in, going beyond translation, and offering insights into local user habits and preferences.
Who should we feature next?
SAP is a German software company specializing in enterprise software that allows to manage business operations and customer relations. SAP is especially known for its ERP software solutions, but offers an entire suite of products to customers around the world.
Domo is a cloud-native platform that provides data integration and visualization capabilities, as well as a foundation to create custom apps for tracking key business metrics. The company was founded in 2010 and serves the technology, manufacturing, media and entertainment, and other industries.
VMware is a global leader in cloud infrastructure & digital workspace technology, accelerating digital transformation for evolving IT environments. VMware’s compute, cloud, mobility, networking, and security offerings form a digital foundation that powers the apps, services, and experiences that are transforming the world. For this Lesson in Localization, we spoke with Clara Macedo, Senior Manager of LATAM Localization Operations and Head of Marketing Globalization PMO, and Zhenhui Chao, Localization Manager at VMware.
ServiceNow is a data- and customer-driven company providing cloud-based solutions that define, structure, manage, and automate services for enterprise operations. The company’s applications automate, predict, digitize, and optimize business processes and tasks across the entire enterprise such as IT, Customer Service, Security Operations, and Human Resources, and many more.