Lessons in Localization: BUX

The Nimdzi Lessons in Localization series highlights the largest, most innovative, and most successful globalization programs in the world.

It is based on primary research, industry briefings, and interviews carried out by the Nimdzi Research team. Not all briefings are made public and those that are made public may exclude sensitive or proprietary data. If you have questions or recommendations on which programs you would like to see highlighted in the future, contact us today.

A lesson by Gabriel Karandysovsky. The original report was published on August 17, 2020. It was updated with the latest changes to the BUX localization program as of June 8, 2022.

About BUX

BUX launched in 2014 with the aim to allow users to trade market stock in an easy and seamless manner using nothing but an app on their mobile devices. Today, BUX services more than two-and-a-half million users across nine countries and has expanded its range of apps. Its flagship app, BUX Zero, allows users to invest in the brands and companies that matter to them, all via an intuitive app. BUX Zero is the only mobile broker offering a truly humanized investing experience for a new generation of investors.


A startup state of mind: While BUX as a company has gradually outgrown the startup label, the localization team has still very much kept the hands-on, entrepreneurial mindset of young companies.

A decentralized outsourcing model: BUX doesn’t work with language service providers (LSPs), but rather with a team of freelancers. They don’t just provide translation, but support product development via linguistic testing and user feedback.

Listening to the users: The company is receptive to feedback from its users and is constantly looking for ways to improve product features and functionality. This is where localization comes in, going beyond translation, and offering insights into local user habits and preferences.

Fast figures

Included in this lesson in localization

  • Program overview
  • Culture
  • Organization
  • Languages
  • Project and Process Management
  • Supply chain
  • Quality control
  • Technology
  • Interesting initiatives

This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full report is reserved for Nimdzi Partners and organizations participating in the Lessons in Localization series. If you are not a Nimdzi Partner, or are interested in how your company can participate in Lessons in Localization, contact us.

Who should we feature next?

The Nimdzi Lessons in Localization series highlights the most successful localization programs in the world. For more information about this series, or if you have a suggestion for an exemplary localization program that you would like to see highlighted, contact us today.

Special thanks to Emma Wallerstein, Localization Program Manager at BUX for sharing a valuable Lesson in Localization.


This Lesson in Localization was researched and written by Nimdzi's COO, Gabriel Karandysovsky. If you wish to learn more, reach out to Gabriel at [email protected].

Stay up to date as Nimdzi publishes new insights.
We will keep you posted as each new report is published so that you are sure not to miss anything.

Related posts