This publication was researched and written by Gabriel Karandysovsky.
Businesses setting out on the path of conquering the world will inevitably face the prospect of adapting their keywords to the local markets they plan to expand into.
The first part of the answer is that optimizing keywords leads to better visibility among the myriad of search engine results. Today’s digital e-commerce jungle is a highly competitive place with thousands of brands vying for consumers’ attention. For mobile video games, the competition numbers in the hundreds of thousands.
Naturally, a brand will (or should) want to be more easily discoverable than its competitors. Brands that invest in keyword optimization (also referred to as Search Engine Optimization, or SEO) will generally rank high among the search results. The higher it ranks, the more visitors a brand attracts to its website and, potentially, the higher its chances of successfully converting those visitors into users, thereby monetizing their products and/or services. SEO is carried out in order to achieve more growth in the targeted markets.
Investing in proper keyword localization is often a task that companies forget about, realizing its necessity only much later in their globalization process. However, companies should design a keywords strategy that helps them match their content with user searches well upstream, as an inappropriate decision may end up hurting the overall user experience (UX). Even worse, it can make the website or app invisible to users.
This brings us to the second part of the answer. SEO can be costly and there’s no one single way of doing it right. At the same time, however, SEO is something businesses should definitely be trying to do right. The odds are high that the return on investment will outweigh the costs. Knowing which SEO strategy to adopt can potentially save a company tens of thousands of dollars.
Rotary International has been uniting businesses and leaders to advance global goodwill and peace since its formation well over a century ago in 1905. With more than 35,000 member clubs and 1.2 million members, Rotary International is a global network of people who believe in the shared responsibility to create change and take action on humanitarian issues.
Using high-precision and high-performance QA tools not only helps improve the quality of a text but can also speed up the turnaround time of localization projects, and can in turn lead to cost savings.
Monese positions itself as an alternative to traditional banks, offering its users a mobile app and web interface to manage their finances with no hassle and zero paperwork involved — a solution which comes in quite handy for those of us living a life on the go.