That makes for a lot of zeroes. Beyond the immediate takeaway, that a lucky few are getting richer, this also means there is an incredible opportunity for businesses. Consumers are waiting out there, with cash to spend on your products and services.
However, you shouldn’t make the assumption they will do so automatically. It all depends on the payment options you present them with.
Yes, online shoppers expect convenience. They expect speed. And they most certainly expect choice. With so many payment options currently available for online shopping, and with shoppers purchasing products and services from every corner of the globe, international merchants who pay attention to the payment method preferences in their target market will reap the rewards.
In today’s day and age of global brands, their growth strategies are focused on the next billion consumers.
It’s not only about offering customers a variety of payment methods. It’s about the little things before, during and after a purchase - the customer service
In this report, we look at customer payment method preferences including the top 5 global payment gateways, global ecommerce trends, online shopping cart abandonment, and merchant and customer concerns. Does your ecommerce store provide the user experience your customers expect, or will they abandon their shopping cart at the checkout window? […]