Who thought having a beefed-up localization program with dozens of supported languages guarantees your company’s growth?
If you have been wondering the same, contemplating which languages and markets to go for next, the (perhaps surprising) answer is, no, it doesn’t … not necessarily.
Depending on who you are and how you look at it, you either see a missed/untapped opportunity for these companies to grow internationally or terrific potential for language services providers (LSPs) to go hunting for the next big contract.
However, keep in mind the following:
LSP sales in Europe have grown by 34 percent in the latest seven years tracked, while the number of companies with at least two employees has increased by 32.6 percent. On the surface, the signs are great for current providers: revenue has increased more than the competition. However, providers of different classes have benefitted unequally. […]
Philips is a Dutch multinational health technology company with a long history. Founded over 100 years ago, in 1891, Philips is focused on improving people's health and well-being and enabling better health outcomes for their users.
A localization audit is a powerful tool to help validate an organization’s language program and to reposition its role as a key growth enabler. Whether it’s carried out internally or a company hires external specialists for the job, an audit can serve as a validating pat on the back that will boost the localization leaders’ confidence and/or a much-needed sanity check that will point out areas where the program can do better.