Report written by Elise le Mer.
It’s not just the James Webb telescope that’s about to scour new territory. Your company has finally decided to expand in Europe, and you have been tasked with this mission.
Depending on your brand positioning, this can be a delicate exercise. You want your European iterations to remain aligned with your core values, so there are no inconsistencies that could damage brand perception. But you also need to ensure you don’t alienate potential customers in your target markets. Rocket science it (almost) is.
Here are five steps to ensure the launch of your product in Europe is as flawless as the deployment of the telescope’s sunshield and mirrors.
Whether you’ve only recently engaged with an external localization partner or you’ve been working together for years, chances are your teams have never met or haven’t done so in a very long time! As COVID restrictions ease and the world opens up again, in-person meetings and business trips are finally resuming, allowing for real face-to-face time.
Founded in 2007, Trustpilot is an online review platform where consumers can share reviews about businesses from which they’ve acquired a product or service. Trustpilot reviews help consumers shop with confidence while delivering insights to businesses so they can improve the experiences they offer.
When your localization workflows aren’t as automated as you’d like them to be and you’re struggling to make processes more streamlined, it’s likely that your first instinct is to look around to see what other tools are out there to solve the challenges you’re facing. But before jumping into a new purchase, ask yourself if a new tool is really what you need or if there’s a way you can optimize your existing setup to get the results you want to achieve.