Prepare to Launch: Setting Your Sights on International Expansion


Report written by Elise le Mer.

Thinking of expanding your business in Europe? Here are a few things you need to know.

It’s not just the James Webb telescope that’s about to scour new territory. Your company has finally decided to expand in Europe, and you have been tasked with this mission.

Depending on your brand positioning, this can be a delicate exercise. You want your European iterations to remain aligned with your core values, so there are no inconsistencies that could damage brand perception. But you also need to ensure you don’t alienate potential customers in your target markets. Rocket science it (almost) is.

Here are five steps to ensure the launch of your product in Europe is as flawless as the deployment of the telescope’s sunshield and mirrors. 

This has been a preview. The full report can be accessed online by Nimdzi Partners.

The full publication goes into detail about the different variables that should feature in any sound Europe-oriented market expansion strategy. If you are not a Nimdzi Partner, contact us.

This article has been researched and written by Elise le Mer, Nimdzi's external correspondent, and international marketing specialist.

21 March 2022

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