Report written by Elise le Mer.
It’s not just the James Webb telescope that’s about to scour new territory. Your company has finally decided to expand in Europe, and you have been tasked with this mission.
Depending on your brand positioning, this can be a delicate exercise. You want your European iterations to remain aligned with your core values, so there are no inconsistencies that could damage brand perception. But you also need to ensure you don’t alienate potential customers in your target markets. Rocket science it (almost) is.
Here are five steps to ensure the launch of your product in Europe is as flawless as the deployment of the telescope’s sunshield and mirrors.
Founded in 2014, Bitso was Mexico’s first cryptocurrency exchange, facilitating the transfer of Bitcoin, pesos, and US dollars. The company now handles an additional 28 cryptocurrencies and is growing rapidly: after amassing one million users over six years, Bitso has quadrupled its member base within the past 24 months. In addition to its popularity in Mexico, the company operates in Argentina, Brazil, and El Salvador, and is planning to launch in Columbia within the next month.
Slack is where the future works — an ambitious headline from a company that has been making waves redefining how we communicate at work. Now part of the Salesforce family, Slack certainly isn’t afraid of taking on big ideas. Restructuring your work life. Simplifying teamwork. Allowing users to focus on what truly matters. Pushing the envelope when it comes to localization.
Salesforce is a cloud-based software company, which provides customer relationship management (CRM) software as a service and also provides enterprise applications focused on customer service, marketing automation, ecommerce, analytics, and application development.