Report written by Elise le Mer.
It’s not just the James Webb telescope that’s about to scour new territory. Your company has finally decided to expand in Europe, and you have been tasked with this mission.
Depending on your brand positioning, this can be a delicate exercise. You want your European iterations to remain aligned with your core values, so there are no inconsistencies that could damage brand perception. But you also need to ensure you don’t alienate potential customers in your target markets. Rocket science it (almost) is.
Here are five steps to ensure the launch of your product in Europe is as flawless as the deployment of the telescope’s sunshield and mirrors.
Digital marketing agency Dataduck specializes in advertising campaigns for a unique range of products. Their clients are primarily from fintech, so stock trading and cryptocurrency are services and products these folks know all about.
11 January 2023
Now that markets are down, some have been looking at web3 projects with incredulity, believing it was all just hype and that there’s no need to care about any of it anymore. That would be very wrong. Yes, we are indeed experiencing a crypto winter, and myriad projects promoting blockchain, crypto, or NFTs are long gone.