Report written by Elise le Mer.
It’s not just the James Webb telescope that’s about to scour new territory. Your company has finally decided to expand in Europe, and you have been tasked with this mission.
Depending on your brand positioning, this can be a delicate exercise. You want your European iterations to remain aligned with your core values, so there are no inconsistencies that could damage brand perception. But you also need to ensure you don’t alienate potential customers in your target markets. Rocket science it (almost) is.
Here are five steps to ensure the launch of your product in Europe is as flawless as the deployment of the telescope’s sunshield and mirrors.
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As the localization industry continues to grow and evolve, it is crucial for leaders in the field to stay up-to-date with the latest trends and innovations. To gain insight into where these leaders are investing their time in 2023, Nimdzi conducted a survey and has compiled the results. In our survey, Nimdzi asked localization professionals to list the focus areas and challenges they anticipate for 2023.
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