Report by Sarah Hickey.
McDonald’s Portugal recently made headlines after a Halloween campaign backfired. In an attempt to celebrate the spooky season, the fast-food giant’s Portuguese branch released a special Halloween edition of its ice cream Sundae.
To advertise their strawberry-flavored ice cream special, McDonald’s Portugal used the slogan “Sundae Bloody Sundae.” What, according to McDonald’s, was meant as a well-intended tribute to the song “Sunday Bloody Sunday” by Irish rock band U2, and a celebration of Halloween (incidentally a holiday of Celtic origin), was perceived as insensitive on the Emerald Isle.
The Sundae Bloody Sundae promotion of McDonald’s Portugal.
The term “Bloody Sunday” makes reference to three bloody events that took place throughout Irish history.
Words matter. Ideas matter. They always have. But, in the current context of continued protests across the US in support of the Black Lives Matter movement against ongoing racial discrimination and police brutality, companies are finally listening en masse and are beginning to take genuine action.
At Nimdzi, we categorize global readiness into five pillars of intelligence. How do they relate to the geopolitical events of the last year?
Last week, Estoril in Portugal was the place to be for language industry professionals. While the neighboring town of Cascais was hosting the 28th annual Harley-Davidson meetup to the tune of motorcycles humming and Led Zeppelin braying through the loudspeakers (and yes, Nimdzi team members rocked out there too), all eyes were turned to the […]
Portugal’s language services market has never been researched in-depth before. This study provides transparency and structure to an otherwise fragmented and piecemeal market. The aim of the report is to guide industry professionals in the understanding of the language services businesses. PortugalInvestigating the language services market Introduction Portugal’s language services market has never been researched […]