Report written by Valeria Nanni.
We’ve already seen that there are a number of different ways of setting up a language team. It’s rare nowadays to find enterprises opting for a fully in-house translation team, and companies typically go with either a hybrid model with some in-house language capabilities or simply forgo internal language resources altogether. This means that, broadly speaking, companies have at least one external language partner. What tends to happen in this situation is that, while everyone is busy with day-to-day tasks, vendor management often gets pushed to the bottom of the barrel or is forgotten about altogether.
Having a well-oiled vendor management setup is vital to the success of your localization program, as it ultimately means getting high-quality translated content within established turnaround times using standardized, efficient, measurable workflows, all while keeping costs in check. Vendor management can certainly be a balancing act that requires attention and adjustments over time and, as is often the case, there’s no right or wrong way to approach this space. What a successful model looks like can vary greatly from one company to the next so we’ve prepared a few guidelines to help you put together your very own vendor management strategy.
If you’ve been in the industry for a while now you might’ve come across the Localization Maturity Model at some point in your career. If you haven’t heard about it yet, it’s a standard framework that uses different levels to help you understand how mature the localization program in your organization is. It can also be very helpful for visualizing your ideal state and offers a great way of tracking progress towards reaching a more advanced level.
Electronic Arts (or EA) is a name that needs little introduction — regardless of whether or not you’re a video game aficionado. EA is the publisher behind some of the best-known and most beloved gaming franchises out there, such as FIFA, Madden NFL, Battlefield and Sims. Chances are that if you have yet to play a game published by EA yourself, your child or someone you’re close to probably has.
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Founded in Munich in 2013, Freeletics is now Europe’s #1 fitness app. Freeletics pairs each user with their own unique AI-powered coach, who creates customized training sessions for athletes of every level.
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As you begin to expand your target audience to include speakers of languages other than just English, you may quickly find the road ahead of you is much rockier than you had originally anticipated. But don’t fret: creating impactful, lasting multilingual content is a long game, which requires developing the right strategy.