Report written by Inge Boonen.
Ah, sales... It’s equal parts black magic, sweat and tears, logic, with a bit of luck sprinkled in to make things interesting (and unpredictable). Sales is a process, however, albeit one that is far from straightforward to grasp without proper training. Companies that don’t have the fundamentals right will not be doing themselves any favors.
For language service providers (LSPs), hiring new salespeople and building out an entire Sales organization is essential for ensuring growth. If owners of LSPs have money to spend and are wondering what to do with it, recruiting new salespeople is generally a good investment — provided the company does it properly. Nimdzi’s data show there is a direct correlation between having sales personnel and achieving increased revenue growth.
With COVID-19 in the rearview mirror, signs are pointing towards growth in most major client industries. As it is, there is no winding back the clock on content production. As millions of new potential end customers are gaining access to products and services across the globe, there will only ever be more content being created and in need of localization. With this in mind, the challenge LSPs will be faced with is to be out there, to be visible, and to talk to prospective customers.
This applies to LSPs both big and small. Even companies that are already doing well might want to hire new salespeople. So how should you go about doing this? One immediate option companies have is to go for someone who already has experience in the language services industry.
As a localization or global marketing team, sooner or later you’re going to be faced with the question of what international markets to focus on. Knowing what countries to launch your digital product in initially and how to enter those markets is something that requires focus, a well-defined strategy and serious consideration.
Founded in San Francisco in 2006, Eventbrite is an online ticketing platform that supports all events, from free community rallies to music festivals and seminars.