Twitter provides a platform for bite-sized chunks of texts, well-suited for companies to quickly get their point across. Even more intriguing, nearly a quarter of Twitter users are between the ages of 30 and 50 years old, and almost 40 percent are between 18 and 29.
It’s difficult for us to believe, but the Internet actually hasn’t been around all that long. In fact, it was only in 1990 that CERN (European Organization for Nuclear Research) developed the HyperText Markup Language (HTML) that continues to have a large impact on Internet navigation to this day. It wasn’t until 1991 that CERN rolled out the World Wide Web to the public. Well over a decade later, social media giants had their turn with the founding of Facebook in 2004. YouTube quickly followed a year later, and Twitter a year after that. Heck, there might be some leftover casserole hidden in the back of your freezer that is older than that.
Project Underwear is a reference study of the buying behavior of users online and how language affects their choices. It is the culmination of 8 months of intensive research executed across 74 countries, working with 41 local researchers in 66 languages. Ever wanted to know whether you can get by with your product remaining in English only? The short answer is NO, you will not. 9 international users out of 10 will ignore your product if it is not in their native language. For the long answer, read Nimdzi’s Project Underwear.
The HubSpot localization team has positioned itself as a high-priority (revenue-generating) strategic function critical to the continued growth of the company, with a broad scope of responsibilities that goes beyond providing translations. A key to their success has been their tight collaboration between localization and other core teams.
With the ever-increasing pressure of an impending product launch date, it is quite frequent for clients and language partners to get caught up in day-to-day activities. The focus is on the deliverables, naturally. The important factors that help make a healthy client-vendor partnership get less attention.