How to become a #l10n industry influencer on Twitter

Twitter provides a platform for bite-sized chunks of texts,  well-suited for companies to quickly get their point across. Even more intriguing, nearly a quarter of Twitter users are between the ages of 30 and 50 years old, and almost 40 percent are between 18 and 29.                                                                                 

                                                                                                                            

How to improve your Twitter social media marketing strategy

Introduction

It’s difficult for us to believe, but the Internet actually hasn’t been around all that long. In fact, it was only in 1990 that CERN (European Organization for Nuclear Research) developed the HyperText Markup Language (HTML) that continues to have a large impact on Internet navigation to this day. It wasn’t until 1991 that CERN rolled out the World Wide Web to the public. Well over a decade later, social media giants had their turn with the founding of Facebook in 2004. YouTube quickly followed a year later, and Twitter a year after that. Heck, there might be some leftover casserole hidden in the back of your freezer that is older than that.

Information contained in this report

  1. TL;DR
  2. The birth and subsequent popularity of Twitter
  3. Popular Twitter tools
  4. Hootsuite drawbacks
  5. Growing your Twitter audience
  6. Tips to maximize Twitter’s reach capabilities
  7. Influence indicators for the language services industry
  8. An increase in Twitter followers correlates to an increase in client base
  9. Most frequently-used hashtags
  10. Twitter “likes” and brand awareness

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