Twitter provides a platform for bite-sized chunks of texts, well-suited for companies to quickly get their point across. Even more intriguing, nearly a quarter of Twitter users are between the ages of 30 and 50 years old, and almost 40 percent are between 18 and 29.
It’s difficult for us to believe, but the Internet actually hasn’t been around all that long. In fact, it was only in 1990 that CERN (European Organization for Nuclear Research) developed the HyperText Markup Language (HTML) that continues to have a large impact on Internet navigation to this day. It wasn’t until 1991 that CERN rolled out the World Wide Web to the public. Well over a decade later, social media giants had their turn with the founding of Facebook in 2004. YouTube quickly followed a year later, and Twitter a year after that. Heck, there might be some leftover casserole hidden in the back of your freezer that is older than that.
As a localization or global marketing team, sooner or later you’re going to be faced with the question of what international markets to focus on. Knowing what countries to launch your digital product in initially and how to enter those markets is something that requires focus, a well-defined strategy and serious consideration.
Ah, sales... It’s equal parts black magic, sweat and tears, logic, with a bit of luck sprinkled in to make things interesting (and unpredictable). Sales is a process, however, albeit one that is far from straightforward to grasp without proper training.