Apparently, these days, everything is taken as a direct offense and treated with a mutual backlash. Once a concern over forced labor of Uyghurs in the region of Xinjiang was publicly expressed by the retailer, it launched a whole national boycott, most likely enforced by the Chinese government. And again, one can see how Chinese marketing works. Their culture of influencers and celebrities as a primary marketing (or should I say anti-marketing) tool for any product is unequivocally powerful.
I write at https://irynarogova.medium.com/ on Marketing, Localization, and Geopolitics.
I believe that free & continuous education of your audience is key to building a loyal customer base. Revenue chase is no longer the most crucial factor. For the newer generation, socio-economic issues are as important as new high-tech developments, and companies who are protecting social causes stand out more. Bilingual. Data-driven. Accessibility advocate. Passionate about globalization and geography.
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time. If you have suggestions for new topics or guests, or would like to be a guest yourself, please reach out to our producers at [email protected] to pitch your idea.
All episodes are available via multiple online providers - Spotify, Amazon Music, Apple Podcasts, Google Podcasts, Stitcher - download and listen regardless of where you manage your podcasts.
Introduction On May 30th, Nimdzi Insights hosted a panel discussion with i18n experts on current and future internationalization best practices. The discussionwas a valuable event held to shed light on the evolving landscape of i18n and provide insights into its importance, challenges, and best practices. The event featured prominent panelists with extensive experience in i18n, […]
The language services industry is undergoing a profound transformation with the emergence of cutting-edge technologies such as ChatGPT and large language models (LLMs). These powerful language generation models have captivated the attention of businesses and language professionals alike, offering exciting possibilities for translation, localization, and content creation.
Global companies want to reach their users with a personalized, and understandable message that hits home and appeals to the users’ sensibilities. AI is the most effective way to achieve such a degree of personalization at scale. A recent whitepaper from Pactera Edge, "AI localization: creating user experiences worth remembering", highlights how AI is used […]