Apparently, these days, everything is taken as a direct offense and treated with a mutual backlash. Once a concern over forced labor of Uyghurs in the region of Xinjiang was publicly expressed by the retailer, it launched a whole national boycott, most likely enforced by the Chinese government. And again, one can see how Chinese marketing works. Their culture of influencers and celebrities as a primary marketing (or should I say anti-marketing) tool for any product is unequivocally powerful.
I write at https://irynarogova.medium.com/ on Marketing, Localization, and Geopolitics.
I believe that free & continuous education of your audience is key to building a loyal customer base. Revenue chase is no longer the most crucial factor. For the newer generation, socio-economic issues are as important as new high-tech developments, and companies who are protecting social causes stand out more. Bilingual. Data-driven. Accessibility advocate. Passionate about globalization and geography.
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