A lesson by Hannah Leske.
As one of the world’s first action camera manufacturers, GoPro created a category-defining product for capturing and sharing immersive and exciting videos and photos. Recently, GoPro has bolstered its camera products with mobile phone apps for greater control, better usability, and visibility into camera usage data. It has also prioritized direct-to-consumer sales through its website. This year, the company is attempting to pivot away from its strategy of a single flagship camera to a lineup featuring multiple cameras for different types of users.
GoPro owners hail from all over the globe. The company offers official shipping to 70 countries, and repair services are available in nearly half of these. It’s crystal clear that the company needs a strong localization team to help reach their international consumers.
The localization program is managed by four individuals. Brody Phillips heads up a team of two other full-time localization specialists who oversee the website, firmware, and software localization, as well as a contractor who handles marketing localization.
We spoke to Marina Lee, head of website localization, for this Lesson in Localization.Â
Team responsibilities are aligned with distinct silos: each localization expert is in charge of localization processes for a specific vertical.
Vendor responsibilities are determined by task: one vendor manages linguistic work while another handles quality control processes.
A unique TMS solution allows each localization expert to work with the systems that best suit their needs.
Ørsted is a Danish multinational power company which is headquartered in Fredericia, Denmark. It’s the largest energy company in Denmark and the world's largest developer of offshore wind power. Aside from wind farms, the company develops, constructs, and operates solar farms, energy storage facilities, renewable hydrogen, green fuels facilities, and bioenergy plants. Ørsted produces 90% of its energy from renewable sources and has plans to increase this to 99% by 2025. The company is considered a global leader in climate action and was the first energy company in the world to have its science-based net-zero emissions target validated by the Science Based Targets initiative (SBTi).
18 September 2023
At the heart of the bustling world of modern dating, Tinder shines as a beacon of possibilities. Tinder emerged in 2012 as a cultural phenomenon, capturing the essence of connection and exploration. Through a seamless blend of features and user-friendly design, the platform empowers individuals to navigate the realm of building connections, embracing the excitement of swipes, and the thrill of potential matches.Â
9 August 2023
Flutter Entertainment specializes in gaming, sports betting, and interactive experiences that will have you on the edge of your seat. From thrilling casino games to exhilarating sports events, they have it all.Â
31 July 2023
If you haven’t heard about Smartsheet, you’d better dust off your knowledge of collaborative work management software solutions. Smartsheet is the enterprise platform for work management and leading a segment that, over the past few years, has become more and more integral to the way companies structure their operations. There are a lot of bells and whistles to Smartsheet — as a work management platform it touches on so many areas of work, from project and portfolio management, marketing and creative management and strategic transformation, allowing all of these areas to be managed consistently across an organization, at scale.
24 July 2023