Report written by Miguel Sepulveda.
As a localization or global marketing team, sooner or later you’re going to be faced with the question of what international markets to focus on. Knowing what countries to launch your digital product in initially and how to enter those markets is something that requires focus, a well-defined strategy and serious consideration.
In this article, we take a look at tactics and best practices to consider when choosing what markets to expand into, but first we must define a global expansion framework. The following infographic represents steps to include in your global expansion strategy in order to increase the reachability and scalability of your digital products or services.
Our Global Expansion Framework is made up of six variables, each of which could theoretically be used by itself to determine which markets to focus on. However, a globalization strategy is much more effective when all of these variables are considered together.
Are your beautifully complex localization workflows keeping you awake at night? Do you feel like they’re controlling you more than you’re controlling them? Look no further! Worry no more! We have a cool, no-frills exercise to help you make them work for you.
Whether you’ve only recently engaged with an external localization partner or you’ve been working together for years, chances are your teams have never met or haven’t done so in a very long time! As COVID restrictions ease and the world opens up again, in-person meetings and business trips are finally resuming, allowing for real face-to-face time.
Founded in 2007, Trustpilot is an online review platform where consumers can share reviews about businesses from which they’ve acquired a product or service. Trustpilot reviews help consumers shop with confidence while delivering insights to businesses so they can improve the experiences they offer.
When your localization workflows aren’t as automated as you’d like them to be and you’re struggling to make processes more streamlined, it’s likely that your first instinct is to look around to see what other tools are out there to solve the challenges you’re facing. But before jumping into a new purchase, ask yourself if a new tool is really what you need or if there’s a way you can optimize your existing setup to get the results you want to achieve.