Report written by Miguel Sepulveda.
As a localization or global marketing team, sooner or later you’re going to be faced with the question of what international markets to focus on. Knowing what countries to launch your digital product in initially and how to enter those markets is something that requires focus, a well-defined strategy and serious consideration.
In this article, we take a look at tactics and best practices to consider when choosing what markets to expand into, but first we must define a global expansion framework. The following infographic represents steps to include in your global expansion strategy in order to increase the reachability and scalability of your digital products or services.
Our Global Expansion Framework is made up of six variables, each of which could theoretically be used by itself to determine which markets to focus on. However, a globalization strategy is much more effective when all of these variables are considered together.
Digital marketing agency Dataduck specializes in advertising campaigns for a unique range of products. Their clients are primarily from fintech, so stock trading and cryptocurrency are services and products these folks know all about.
11 January 2023
Now that markets are down, some have been looking at web3 projects with incredulity, believing it was all just hype and that there’s no need to care about any of it anymore. That would be very wrong. Yes, we are indeed experiencing a crypto winter, and myriad projects promoting blockchain, crypto, or NFTs are long gone.