Today we talk with specialist translator, Mercedes Montero the topic of gender-free communication and the importance of avoiding linguistic discrimination of any kind when translating or producing content for the general public. We will also cover the need for specific training in these areas for professionals working in the language industry.
Mercedes Montero (or simply, Mechi) is a translator and a teacher who has been working for more than ten years with translation agencies and private clients. She's also a member of staff in translation and language teaching training programs. Being absolutely passionate for languages, she has developed a deep interest in language change as a result of evolving social communication needs. She believes that translators and other members of the language industry have a crucial role to play, as they have the power (and the responsibility) to act as agents of change and promote equality and respect for diversity when doing their job and making linguistic decisions on behalf of their clients.
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, with an emphasis on how it affects your business, whether you have a scrappy start-up or are working in a top global brand. Topics are taken from the most recently published market research from Nimdzi Insights (and other sources) and will feature guest speakers from time to time. If you have suggestions for new topics or guests, or would like to be a guest yourself, please reach out to our producers at [email protected] to pitch your idea.
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Global companies want to reach their users with a personalized, and understandable message that hits home and appeals to the users’ sensibilities. AI is the most effective way to achieve such a degree of personalization at scale. A recent whitepaper from Pactera Edge, "AI localization: creating user experiences worth remembering", highlights how AI is used […]
Today we do something fun - play games. The team of innovative professionals from the Middlebury Institute of International Studies in Monterey has developed a game to help hone skills related to localization vendor management. We will be playing the game live on-air and talking all things vendor management, so if you'd like to check […]
Voice and the conversational AI field is flourishing. It is redefining how we interact with computers, i.e. NLP, Siri, Alexa, Google Assistant, Apple Watch. Tech giants Alibaba, Amazon, Apple, Facebook, Google, and Microsoft are investing heavily in voice technology in both hardware and software. Famed investor, Mark Cuban, recently stated, “There’s no future that doesn’t […]
Salvo Giammarresi, Head of Localization at AirBnB, will join us on Tuesday for a big announcement. We can't share many details at this time (#nospoilers). But we can assure you that this will change the way global brands facilitate communication across borders. Read about it in the news, or hear about it LIVE with us […]