When selecting a market to bring a game into, a game developer or publisher should consider many different aspects.
These include (but are not limited to):
Studies show that in any country action-adventure games and shooters remain the most popular genres on PC and consoles. Same with variations of MMORPGs (massively multiplayer online role-playing games). Games from other genres have been gaining popularity too: recently this has included MOBA (multiplayer online battle arena) and battle royale games.
Further research by AppAnnie, cable.tv, Statista, and WePC indicates that, for example:
Now, you can choose a few games of the same genre as yours and see which top languages they’ve been localized into and which countries they are present in.
Of course, it’s just something to start with. Nimdzi can perform research about localization and culturalization for your specific case, genre, and prospected market.
When selecting a market to bring a game into, a game developer or publisher should consider many different aspects.